What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Earnings By The Numbers (3Q18)
December 17, 2018
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ROA for credit unions hit 0.96%. This is the highest it has been since the third quarter of 2003.
Mortgages By The Numbers (3Q18)
December 11, 2018
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First mortgage balances at credit unions were up 9.9% as of Sept. 30, 2018.
Callahan’s Analytics Software Helps Upper Cumberland Credit Union Measure, Learn, And Thrive
December 10, 2018
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The credit union uses performance information to achieve strategic victories.
6 Graphs About Revenue In The Third Quarter Of 2018
December 10, 2018
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Credit unions covered their operating expenses with net interest income alone for the first time in seven years.
Market Volatility Elevated Amid Concerns Of Tighter Monetary Policy
December 6, 2018
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This insightful monthly market commentary will help you look beyond the headlines to better understand what is driving the current market trends that could impact your credit union’s investment portfolio.
The Dynamics Of The Share Portfolio In Third Quarter 2018
November 27, 2018
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Share certificates at credit unions are on track to post the highest growth of any deposit account.
Mission, Give Back, And Online Reviews
November 26, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Help For The Holidays: How Guadalupe Credit Union Meets Mission
November 26, 2018
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The New Mexico credit union’s year-round financial wellness and literacy efforts take on even more meaning this time of year.
2.6 Million Ways To Thank Members
November 19, 2018
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Dupaco Community offers an annual payout to members who save, borrow, spend, and use ancillary services at the credit union.
3Q18 Trendwatch
November 16, 2018
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This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
Earnings By The Numbers (3Q18)
ROA for credit unions hit 0.96%. This is the highest it has been since the third quarter of 2003.
Mortgages By The Numbers (3Q18)
First mortgage balances at credit unions were up 9.9% as of Sept. 30, 2018.
Callahan’s Analytics Software Helps Upper Cumberland Credit Union Measure, Learn, And Thrive
The credit union uses performance information to achieve strategic victories.
6 Graphs About Revenue In The Third Quarter Of 2018
Credit unions covered their operating expenses with net interest income alone for the first time in seven years.
The Dynamics Of The Share Portfolio In Third Quarter 2018
Share certificates at credit unions are on track to post the highest growth of any deposit account.
Mission, Give Back, And Online Reviews
Five can't-miss data points this week on CreditUnions.com.
Help For The Holidays: How Guadalupe Credit Union Meets Mission
The New Mexico credit union’s year-round financial wellness and literacy efforts take on even more meaning this time of year.
2.6 Million Ways To Thank Members
Dupaco Community offers an annual payout to members who save, borrow, spend, and use ancillary services at the credit union.
3Q18 Trendwatch
This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Market Volatility Elevated Amid Concerns Of Tighter Monetary Policy