What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
3 Takeaways From Trendwatch 3Q 2018
November 15, 2018
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Membership growth, earnings gap, and lending market share — find out how credit unions performed in the third quarter.
Performance Pop Quiz: Have Credit Union Earnings Reached New Heights?
November 14, 2018
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Test your knowledge of third quarter industry trends with this quiz on earnings by Callahan & Associates.
Best Of October 2018
November 8, 2018
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Based on October traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Black Friday, Card Usage, And Loan Balances
November 5, 2018
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Five can’t-miss data points this week on CreditUnions.com.
A 5-Year Look At The Loan-To-Share Ratio
November 5, 2018
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The ratio represents a balancing act between two sides of the balance sheet. Which states are achieving the greatest harmony?
Lending By The Numbers (2Q18)
November 5, 2018
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Total loans at U.S. credit unions increased by 9.7% in the second quarter of 2018 and reached an all-time high.
Efficiency By The Numbers (2Q18)
November 1, 2018
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The credit union industry’s efficiency ratio of 69.8% as of June 30 was the lowest it’s been since 2010.
A Nightmare On Main Street
October 30, 2018
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Many Americans live out their financial nightmares every day. This Halloween, Callahan employees share what their nightmares look like.
Investments By The Numbers (2Q18)
October 22, 2018
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Investment balances at credit unions remained strong in the second quarter despite a year-over-year contraction.
Credit Union Industry At-A-Glance (2Q18)
October 22, 2018
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The total number of credit unions dropped by 50 in the second quarter, and membership expanded 4.3%, the equivalent of 4.7 million new members. What else happened in the second quarter?
3 Takeaways From Trendwatch 3Q 2018
Membership growth, earnings gap, and lending market share — find out how credit unions performed in the third quarter.
Performance Pop Quiz: Have Credit Union Earnings Reached New Heights?
Test your knowledge of third quarter industry trends with this quiz on earnings by Callahan & Associates.
Best Of October 2018
Based on October traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Black Friday, Card Usage, And Loan Balances
Five can't-miss data points this week on CreditUnions.com.
A 5-Year Look At The Loan-To-Share Ratio
The ratio represents a balancing act between two sides of the balance sheet. Which states are achieving the greatest harmony?
Lending By The Numbers (2Q18)
Total loans at U.S. credit unions increased by 9.7% in the second quarter of 2018 and reached an all-time high.
Efficiency By The Numbers (2Q18)
The credit union industry's efficiency ratio of 69.8% as of June 30 was the lowest it's been since 2010.
A Nightmare On Main Street
Many Americans live out their financial nightmares every day. This Halloween, Callahan employees share what their nightmares look like.
Investments By The Numbers (2Q18)
Investment balances at credit unions remained strong in the second quarter despite a year-over-year contraction.
Credit Union Industry At-A-Glance (2Q18)
The total number of credit unions dropped by 50 in the second quarter, and membership expanded 4.3%, the equivalent of 4.7 million new members. What ...
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.