What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Finally, A Good Week For Bonds
October 12, 2017
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After four consecutive weeks of losses for bonds, the bond market has been up each day this week. Will tomorrow’s consumer price index release bring that streak to a halt?
Replacing Cards In A Breach And Lessons In Leadership
October 10, 2017
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Four can’t-miss data points featured this week on CreditUnions.com.
The Unimportant Jobs Report
October 5, 2017
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Friday’s jobs report will be messy and easily forgotten. Traders will go through the motions of reacting, but the numbers will have no staying power.
Are Credit Unions Paying Enough?
September 28, 2017
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Don’t be the first or the last financial institution on the block to raise rates.
2 Ways An Indiana Credit Union Builds Revenue
September 25, 2017
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A new strategy at Purdue Federal has delivered a $1.5 million bump in interest income and an anticipated 3-basis-point jump in ROA.
Bond Traders Bet Fed’s Aim Will Be Off
September 22, 2017
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The markets react mildly to yesterday’s Fed meeting.
The Virtuous Circle Of Lower Fees And Higher Income
September 18, 2017
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Interchange income at credit unions swaps places with punitive fees as a growing driver of industry revenue.
Unsecured Vs. Secured: Facing The Challenges Of Unsecured Lending
September 11, 2017
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A focus on growing the credit card portfolio can yield growth among multiple loan touch points.
Expect Drama In December
September 7, 2017
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Uncertainties regarding a new Fed chair, the debt ceiling, budget, and tax reform make it unlikely there will be a carefree Christmas.
Investments By The Numbers (1Q17)
September 5, 2017
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With rising Federal Reserve rates and increased consumer confidence, the credit union industry posted positive year-over-year investment growth in the first quarter for the first time since 2013.
Replacing Cards In A Breach And Lessons In Leadership
Four can't-miss data points featured this week on CreditUnions.com.
The Unimportant Jobs Report
Friday’s jobs report will be messy and easily forgotten. Traders will go through the motions of reacting, but the numbers will have no staying power.
Are Credit Unions Paying Enough?
Don’t be the first or the last financial institution on the block to raise rates.
2 Ways An Indiana Credit Union Builds Revenue
A new strategy at Purdue Federal has delivered a $1.5 million bump in interest income and an anticipated 3-basis-point jump in ROA.
Bond Traders Bet Fed’s Aim Will Be Off
The markets react mildly to yesterday's Fed meeting.
The Virtuous Circle Of Lower Fees And Higher Income
Interchange income at credit unions swaps places with punitive fees as a growing driver of industry revenue.
Unsecured Vs. Secured: Facing The Challenges Of Unsecured Lending
A focus on growing the credit card portfolio can yield growth among multiple loan touch points.
Expect Drama In December
Uncertainties regarding a new Fed chair, the debt ceiling, budget, and tax reform make it unlikely there will be a carefree Christmas.
Investments By The Numbers (1Q17)
With rising Federal Reserve rates and increased consumer confidence, the credit union industry posted positive year-over-year investment growth in the first quarter for the first ...
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Finally, A Good Week For Bonds