What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
What Drives Credit Union Revenue?
June 5, 2017
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Credit unions generate income in a multitude of ways to stay competitive in a narrowing margin environment.
How Much Do Credit Unions Spend On Compensation?
June 5, 2017
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The percent of revenue going toward employee compensation is reversing trend.
A Country Divided?
May 29, 2017
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Strategies to reward loyal patrons differ among financial institutions as well as from region to region.
Leaders In Efficiency At First Quarter 2017
May 29, 2017
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Check out this leader table to see which credit unions beat the industry average.
1Q 2017 Trendwatch
May 25, 2017
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This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
Divide and Conquer
May 19, 2017
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Patronage dividends enhance relationships and the bottom line, but they demand a thorough cost-benefit analysis.
Weathering The Storm
May 18, 2017
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Three ways the special investigation into Trump’s presidential campaign could impact the economy.
A Strategy To Manage Cash And Serve Members
May 15, 2017
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Mountain America Credit Union is a veteran user of cash management analytics, but it’s still learning how to optimize its understanding of and confidence in the system.
How 4 Credit Unions Achieved Member Insurance And Investment Success
May 15, 2017
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Credit unions on both coasts share how they ramped up new insurance and investment services.
First South Financial’s Targeted Marketing Nets Big Returns
May 15, 2017
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The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
What Drives Credit Union Revenue?
Credit unions generate income in a multitude of ways to stay competitive in a narrowing margin environment.
How Much Do Credit Unions Spend On Compensation?
The percent of revenue going toward employee compensation is reversing trend.
A Country Divided?
Strategies to reward loyal patrons differ among financial institutions as well as from region to region.
Leaders In Efficiency At First Quarter 2017
Check out this leader table to see which credit unions beat the industry average.
1Q 2017 Trendwatch
This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
Divide and Conquer
Patronage dividends enhance relationships and the bottom line, but they demand a thorough cost-benefit analysis.
A Strategy To Manage Cash And Serve Members
Mountain America Credit Union is a veteran user of cash management analytics, but it’s still learning how to optimize its understanding of and confidence in ...
How 4 Credit Unions Achieved Member Insurance And Investment Success
Credit unions on both coasts share how they ramped up new insurance and investment services.
First South Financial’s Targeted Marketing Nets Big Returns
The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Weathering The Storm