What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
4Q 2016 Trendwatch
February 24, 2017
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This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
An Open Window
February 23, 2017
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The March meeting is the Fed’s best shot to start what it claims will be three tightenings this year.
3 Takeaways From Trendwatch 4Q 2016
February 22, 2017
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Loans, member relationships, and sources of non-interest income. How did credit unions perform in fourth quarter?
Smart Money Plays Dumb
February 16, 2017
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Wall Street has fought the bull market for the past year, always looking for a better buying opportunity.
Lending By The Numbers (3Q 2016)
February 13, 2017
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Credit unions originated $343.6 billion through third quarter 2016 — that’s an all-time record. See which areas contributed to this double-digit year-over-year growth.
Indirect Lending At Year-End 2016
February 13, 2017
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Indirect loans are taking an ever-increasing share of the auto portfolio, but growth is not even across credit union location and size.
Will The Tweet Hit The Fan?
February 9, 2017
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The appeals court reviewing the president’s travel ban could render a decision before the week’s end.
How To Solidify Your ALM Strategy
February 6, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Why Pioneer FCU Tops The Leader Boards In Share, Loan, And Member Growth
February 6, 2017
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The Idaho credit union uses marketing, deposit, lending, and ALM strategies to increase member value.
The Importance Of First Quarter Share Growth
February 6, 2017
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If credit unions continue on their current path, will they be able to fund future loans solely through share growth?
4Q 2016 Trendwatch
This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
3 Takeaways From Trendwatch 4Q 2016
Loans, member relationships, and sources of non-interest income. How did credit unions perform in fourth quarter?
Smart Money Plays Dumb
Wall Street has fought the bull market for the past year, always looking for a better buying opportunity.
Lending By The Numbers (3Q 2016)
Credit unions originated $343.6 billion through third quarter 2016 — that's an all-time record. See which areas contributed to this double-digit year-over-year growth.
Indirect Lending At Year-End 2016
Indirect loans are taking an ever-increasing share of the auto portfolio, but growth is not even across credit union location and size.
Will The Tweet Hit The Fan?
The appeals court reviewing the president's travel ban could render a decision before the week's end.
How To Solidify Your ALM Strategy
Five can't-miss data points featured this week on CreditUnions.com.
Why Pioneer FCU Tops The Leader Boards In Share, Loan, And Member Growth
The Idaho credit union uses marketing, deposit, lending, and ALM strategies to increase member value.
The Importance Of First Quarter Share Growth
If credit unions continue on their current path, will they be able to fund future loans solely through share growth?
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
An Open Window