What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
5 Tips To Evaluate Asset Liability Management
February 6, 2017
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Considerations to help any credit union assess its ALM policies, procedures, and management practices.
The Trump Impact
February 2, 2017
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Trump needs to start working on big issues and stay away from the petty stuff or he will destroy what is left of the goodwill in the markets.
Third Quarter 2016 Shares By The Numbers
February 1, 2017
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Share balances in third quarter increased at the fastest rate since fourth quarter 2009, but the loan-to-share ratio still grew.
Callahan Bowl XII: Data Predicts New England Patriots Dynasty Continues
February 1, 2017
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Though it’ll be a nail biter.
How To Cross $10 Billion And Keep On Going
January 30, 2017
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Amid planning for compliance and interchange hits, credit unions can count on a little help from their friends.
6 Small Earnings Ratios With A Large Impact On Credit Unions
January 30, 2017
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The national average for each of these six mighty metrics is less than 10 percentage points, but even a change of a few basis points can make a big difference to a credit union.
The $10 Billion Threshold, 6 Earnings Ratios, And What’s Hot And Not
January 30, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Bond Bulls Lose Battle But Not War
January 26, 2017
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Buyer demand for the 10-year is not what traders hoped for.
Callahan Is Taking Content To New (Data) Heights
January 25, 2017
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A new dynamic graphic display allows readers to compare their credit union’s performance against featured performance trends — all with a click of the button.
Speed Dating, McDonald’s, And Credit Union Products
January 19, 2017
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More options might seem like a good idea, but streamlined offerings also benefit both credit unions and their members.
The Trump Impact
Trump needs to start working on big issues and stay away from the petty stuff or he will destroy what is left of the goodwill ...
Third Quarter 2016 Shares By The Numbers
Share balances in third quarter increased at the fastest rate since fourth quarter 2009, but the loan-to-share ratio still grew.
Callahan Bowl XII: Data Predicts New England Patriots Dynasty Continues
Though it’ll be a nail biter.
How To Cross $10 Billion And Keep On Going
Amid planning for compliance and interchange hits, credit unions can count on a little help from their friends.
6 Small Earnings Ratios With A Large Impact On Credit Unions
The national average for each of these six mighty metrics is less than 10 percentage points, but even a change of a few basis points ...
The $10 Billion Threshold, 6 Earnings Ratios, And What’s Hot And Not
Five can't-miss data points featured this week on CreditUnions.com.
Bond Bulls Lose Battle But Not War
Buyer demand for the 10-year is not what traders hoped for.
Callahan Is Taking Content To New (Data) Heights
A new dynamic graphic display allows readers to compare their credit union’s performance against featured performance trends — all with a click of the button.
Speed Dating, McDonald’s, And Credit Union Products
More options might seem like a good idea, but streamlined offerings also benefit both credit unions and their members.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
5 Tips To Evaluate Asset Liability Management