How AI Is Shaping HR For The Next Era
Four executives share how they are skilling up and soothing nerves as they navigate the AI revolution in real time.
HR & Training
Our HR & Training page is your first stop for credit union tactics in training, employee incentives, succession planning, executive compensation, and more.
Top HR & Training Articles
Vantage West Turns A Good Problem Into Great Recognition
Discover how two employee awards honor the Arizona credit union’s commitment to a team-first culture while boosting employee engagement and workplace culture.
45 Interviews In 30 Days: How Travis Credit Union Fixed Its Contact Center
The California cooperative turned a call center crisis into a success story — starting with cutting the average wait time from 45 minutes to three.
Industry Performance: Human Capital (4Q21)
March 28, 2022
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Attracting top talent now involves competing with the whole country, not just the shop down the street, and cooperatives are doing what they can to attract and retain employees.
DEI Best Practices For Credit Unions
March 14, 2022
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Three executives share success stories learned from their cooperatives’ DEI journeys.
Affinity Plus Learns Lessons Of Its Own By Investing In Staff MBAs
February 28, 2022
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The Minnesota cooperative leaned on insight from industry peers to create a path for building employees’ skills and knowledge.
Organizational Structures And Today’s Credit Union: A View From The Top
February 28, 2022
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Org charts reflect key responsibilities, but what do variations in top-level structures say about business strategies, compliance goals, CEO priorities, and more?
It Takes More Than Convenience To Woo Credit Card Users
February 23, 2022
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Credit card users today base their choice of credit card on more than four factors. Convenience is important, but so are rewards, data security, credit-building tools, and more.
3 Ways To Build Connections Through Social Media
February 21, 2022
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Tips and tricks from three cooperatives that present personality and add a human touch to social posts.
Credit Union Outlook 2022: Collections And Delinquencies
January 26, 2022
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In today’s environment, credit unions will need to focus on modernizing their collection operations.
How To Reduce Financial Stress And Boost Productivity
January 19, 2022
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A Massachusetts cooperative shows what financial coaching looks like when it’s done the Workers way.
Bruce Adams On Leadership
January 18, 2022
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As the head of the Credit Union League of Connecticut, Bruce Adams helps credit unions balance priorities and staff members achieve their potential.
Credit Unions Have A Staffing Problem
January 17, 2022
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The U.S. labor shortage is wreaking havoc on businesses. How is it impacting credit unions, and what are they doing about it?
Industry Performance: Human Capital (4Q21)
Attracting top talent now involves competing with the whole country, not just the shop down the street, and cooperatives are doing what they can to ...
DEI Best Practices For Credit Unions
Three executives share success stories learned from their cooperatives’ DEI journeys.
Affinity Plus Learns Lessons Of Its Own By Investing In Staff MBAs
The Minnesota cooperative leaned on insight from industry peers to create a path for building employees' skills and knowledge.
Organizational Structures And Today’s Credit Union: A View From The Top
Org charts reflect key responsibilities, but what do variations in top-level structures say about business strategies, compliance goals, CEO priorities, and more?
It Takes More Than Convenience To Woo Credit Card Users
Credit card users today base their choice of credit card on more than four factors. Convenience is important, but so are rewards, data security, credit-building ...
3 Ways To Build Connections Through Social Media
Tips and tricks from three cooperatives that present personality and add a human touch to social posts.
Credit Union Outlook 2022: Collections And Delinquencies
In today’s environment, credit unions will need to focus on modernizing their collection operations.
How To Reduce Financial Stress And Boost Productivity
A Massachusetts cooperative shows what financial coaching looks like when it’s done the Workers way.
Bruce Adams On Leadership
As the head of the Credit Union League of Connecticut, Bruce Adams helps credit unions balance priorities and staff members achieve their potential.
Credit Unions Have A Staffing Problem
The U.S. labor shortage is wreaking havoc on businesses. How is it impacting credit unions, and what are they doing about it?
Browse Topics
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.