JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
There’s Nothing Punitive About A Bottom Line Built On Value And Service
April 19, 2016
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Credit unions must continue to build diversified income streams that strike a balance between profit and purpose.
It Takes A Village To Sustain A Village
April 18, 2016
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The best of the best? Whats that mean? Serving everyone is the ultimate sustainable model for capitalism and for credit unions, the original crowdfunders.
CECL Challenges And Opportunities
April 14, 2016
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The new accounting standard from FASB presents challenges and opportunities to credit unions and CUSOs.
The Year Of Living Dangerously
April 13, 2016
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Introducing monthly dues was a risky move for Arizona Federal. Yet one year later, the credit union has a more engaged membership as a result.
A Time For CUSOs
April 13, 2016
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NACUSO conference points up innovative opportunities, regulatory challenges for collaborative entrepreneurship in the credit union model.
First Quarter 2008 Return Of The Member Scores
April 12, 2016
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Credit unions exist to serve members, and the Return of the Member (ROM) scoring system is designed to measure how well credit unions live up to this task.
Loan From the Front
April 8, 2016
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Member-facing staff at one Virginia credit union helps the institution reach its maximum lending potential.
What is the Member’s Right to Know?
April 8, 2016
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Disclosing executive salaries is not a regulatory issue; rather, it can be a marketplace advantage. Keeping compensation private only suggests that credit unions have something to hide.
The Power of Data
April 7, 2016
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Quantitative facts covering almost every aspect of credit union activity are abundant—and becoming even more plentiful. Many users of data are seeking answers. The issues range from the general, “How-am-I-doing?” to the specific, such as “Should-Iraise-my-NSF-fee?”
Management Classic: Controlling The Wind
April 7, 2016
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A hang gliding anecdote from Jim Blaine, CEO of State Employees Credit Union, offers insight into what it takes for a credit union to truly take off.
There’s Nothing Punitive About A Bottom Line Built On Value And Service
Credit unions must continue to build diversified income streams that strike a balance between profit and purpose.
CECL Challenges And Opportunities
The new accounting standard from FASB presents challenges and opportunities to credit unions and CUSOs.
The Year Of Living Dangerously
Introducing monthly dues was a risky move for Arizona Federal. Yet one year later, the credit union has a more engaged membership as a result.
A Time For CUSOs
NACUSO conference points up innovative opportunities, regulatory challenges for collaborative entrepreneurship in the credit union model.
First Quarter 2008 Return Of The Member Scores
Credit unions exist to serve members, and the Return of the Member (ROM) scoring system is designed to measure how well credit unions live up ...
Loan From the Front
Member-facing staff at one Virginia credit union helps the institution reach its maximum lending potential.
What is the Member’s Right to Know?
Disclosing executive salaries is not a regulatory issue; rather, it can be a marketplace advantage. Keeping compensation private only suggests that credit unions have something ...
The Power of Data
Quantitative facts covering almost every aspect of credit union activity are abundant—and becoming even more plentiful. Many users of data are seeking answers. The issues ...
Management Classic: Controlling The Wind
A hang gliding anecdote from Jim Blaine, CEO of State Employees Credit Union, offers insight into what it takes for a credit union to truly ...
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
It Takes A Village To Sustain A Village