Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Improve Member Experience

This week, CreditUnions.com features success stories from credit unions across the industry. Whether by resolving complaints, or onboarding new members here’s how credit unions are improving the member experience.

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Ed Callahan … A Look Back

With Ed, there was only one direct path to the goal. That path was either with you, around you, over you, under you, or through you. You could step aside or get on board.

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Industry Insights

Improve Member Experience

This week, CreditUnions.com features success stories from credit unions across the industry. Whether by resolving complaints, or onboarding new members here's how credit unions are ...
Credit Union Industry Commentary

Ed Callahan … A Look Back

With Ed, there was only one direct path to the goal. That path was either with you, around you, over you, under you, or through ...
Features

The Employee Of The Future

Why tomorrow’s cooperative workers will need to know more, do more, and own more, and how we can help them get there.
Features

How To Build A Staff Centered On Sales

Deb Vollmer, vice president of branch services at Langley FCU, discusses the credit union’s new leadership structure, building a sales culture, and hiring best practices.
Features

A Strategy To Reward Members For Positive Behavior

By turning a longstanding credit model on its head, BECU repriced $100 million in loans in 2015.
Features

Focus Financial Services On Seniors

Credit unions can accommodate their older demographic with reverse mortgages, financial investment services, and elder abuse education.
Industry Insights

Same-Day Payments Criteria Set The Stage

Fed’s Faster Payments Task Force reports include credit union participation and spark anticipation for changes to come.
Industry Insights

CDFI Certification Just Got Easier

A GAC roundtable informs credit unions of one strategy to better serve low-income members.
Features

Allegacy’s Guide To Improving Employee Well-Being

The North Carolina-based institution became the first to publicly report its corporate health metrics. Here’s why it thinks others should follow.
Industry Insights

Take Two And Call Me: Bipartisanship At GAC

Bipartisan support erases party lines for credit union advocates for regulatory relief.
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