JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A League Of Its Own
July 3, 2023
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The Credit Union League of Connecticut goes well beyond legislative advocacy in its efforts to spread the “people helping people” philosophy to every corner of the Constitution State.
Home Ownership Is Out Of Reach
June 26, 2023
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Housing is less affordable today than it was before the 2008 housing crisis. How did we get here? And how can credit unions help?
‘Pathway’ Products Help Members Connect With What Matters Most
June 19, 2023
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Connex Credit Union accelerates its service after 80 years of helping working folks fare better.
Study Highlights Racial Disparities In Housing Affordability Across America
June 19, 2023
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New data underscores how far minorities have to go to catch up.
A Credit Union Guide To Embracing Equity
June 13, 2023
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A look at the strategies cooperatives have deployed to create more effective diversity, equity, inclusion, and accessibility programs at their institutions and within their communities.
UMassFive Weighs In To Fight For Affordable Housing
June 12, 2023
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The Western Massachusetts cooperative is combatting inventory and financing hurdles with creative partnerships and innovative programs.
Credit Union Of Atlanta Offers 2 Approaches To Affordable Housing
May 30, 2023
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The cooperative’s down payment assistance and ground lease partnerships enable public employees to break free from a lifetime of renting.
Smarter Loans For Smarter Homes
May 30, 2023
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A new loan at Guadalupe Credit Union helps low-income homeowners save cash while increasing comfort.
A Path To Homeownership In The Wolverine State
May 30, 2023
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Community Financial Credit Union launches a new lending solution to help alleviate the affordable housing crisis.
Margie Salazar On Leadership
May 30, 2023
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After 25 years at FirstLight FCU, Margie Salazar has taken over the corner office. Now, she’s sharing her take on leadership, culture, and community.
A League Of Its Own
The Credit Union League of Connecticut goes well beyond legislative advocacy in its efforts to spread the “people helping people” philosophy to every corner of ...
Home Ownership Is Out Of Reach
Housing is less affordable today than it was before the 2008 housing crisis. How did we get here? And how can credit unions help?
‘Pathway’ Products Help Members Connect With What Matters Most
Connex Credit Union accelerates its service after 80 years of helping working folks fare better.
Study Highlights Racial Disparities In Housing Affordability Across America
New data underscores how far minorities have to go to catch up.
A Credit Union Guide To Embracing Equity
A look at the strategies cooperatives have deployed to create more effective diversity, equity, inclusion, and accessibility programs at their institutions and within their communities.
UMassFive Weighs In To Fight For Affordable Housing
The Western Massachusetts cooperative is combatting inventory and financing hurdles with creative partnerships and innovative programs.
Credit Union Of Atlanta Offers 2 Approaches To Affordable Housing
The cooperative’s down payment assistance and ground lease partnerships enable public employees to break free from a lifetime of renting.
Smarter Loans For Smarter Homes
A new loan at Guadalupe Credit Union helps low-income homeowners save cash while increasing comfort.
A Path To Homeownership In The Wolverine State
Community Financial Credit Union launches a new lending solution to help alleviate the affordable housing crisis.
Margie Salazar On Leadership
After 25 years at FirstLight FCU, Margie Salazar has taken over the corner office. Now, she’s sharing her take on leadership, culture, and community.
Browse Topics
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
All Eyes On AI
Aaron Passman
Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.