JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
DC Credit Union’s Decade Of Changing Young Lives
May 9, 2022
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Since its launch in 2010, the credit union’s Summer Youth Employment Program has helped young members earn an income, save money, and build financial wellness.
Lake Trust Nurtures Local Entrepreneurs
May 9, 2022
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A partnership between the Michigan-based credit union and a local economic development group is helping new businesses test concepts and gain business experience via a new incubator space.
What’s The EU Summit To Credit Unions?
May 4, 2022
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The European Union summit outcome offers no real game-changers.
7 Ways To Help Members Stretch Their Dollars As Prices Surge
May 2, 2022
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Inflation in the United States has reached a 40-year high. Food and gas prices have spiked. But credit unions are stepping in to help members stretch their dollars to the max.
A Mission-Forward Path To Pandemic Recovery
May 2, 2022
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In the age of digital, a “people-helping-people philosophy” is needed more than ever.
Impact Strategies From April 2022
April 25, 2022
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CreditUnions.com has the inspiration leaders need to improve their credit union’s impact. Check out stories below featured recently that highlight strategies, initiatives, products, and services of credit unions making a positive impact for the members and communities they serve. How To Narrow The Racial Wealth Gap And Expand Access To Underbanked Consumers The social unrest
2 Ways To Approach Fee Relief For Members
April 25, 2022
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United FCU offers support by reducing overdraft and NSF fees; Amplify flat-out eliminates them.
Behind The Scenes Of Financial Inclusion At Travis Credit Union
April 25, 2022
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Along with hosting its first Financial Inclusion Forums — intended to be an annual event — the California credit union is making efforts to provide products and services that meet the needs of underserved consumers who might be intimidated by traditional FIs.
What’s In A Name: Head Of Financial Wellbeing And Brand Communications
April 18, 2022
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Grant Gallagher leads from the intersection of member education and public relations to build brand and impact at his New Jersey credit union.
5 Ways To Go Green
April 18, 2022
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Celebrate Earth Day with some recycled best practices featured previously on CreditUnions.com.
DC Credit Union’s Decade Of Changing Young Lives
Since its launch in 2010, the credit union’s Summer Youth Employment Program has helped young members earn an income, save money, and build financial wellness.
Lake Trust Nurtures Local Entrepreneurs
A partnership between the Michigan-based credit union and a local economic development group is helping new businesses test concepts and gain business experience via a ...
What’s The EU Summit To Credit Unions?
The European Union summit outcome offers no real game-changers.
7 Ways To Help Members Stretch Their Dollars As Prices Surge
Inflation in the United States has reached a 40-year high. Food and gas prices have spiked. But credit unions are stepping in to help members ...
A Mission-Forward Path To Pandemic Recovery
In the age of digital, a “people-helping-people philosophy” is needed more than ever.
Impact Strategies From April 2022
CreditUnions.com has the inspiration leaders need to improve their credit union’s impact. Check out stories below featured recently that highlight strategies, initiatives, products, and services ...
2 Ways To Approach Fee Relief For Members
United FCU offers support by reducing overdraft and NSF fees; Amplify flat-out eliminates them.
Behind The Scenes Of Financial Inclusion At Travis Credit Union
Along with hosting its first Financial Inclusion Forums — intended to be an annual event — the California credit union is making efforts to provide ...
What’s In A Name: Head Of Financial Wellbeing And Brand Communications
Grant Gallagher leads from the intersection of member education and public relations to build brand and impact at his New Jersey credit union.
5 Ways To Go Green
Celebrate Earth Day with some recycled best practices featured previously on CreditUnions.com.
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.