GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
Financial Health Underpins A Broader Social Purpose At A Texas Credit Union
October 29, 2021
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University FCU considers community needs and institutional strengths to identify high-impact areas of service.
A Cooperative Spin On Local Marketing
October 28, 2021
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A California credit union partners with local businesses and earns positive guilt by association.
What Has More Value: Quantitative Data Or Qualitative Conversation?
October 25, 2021
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An impact benchmark is a worthwhile endeavor, but community impact doesn’t stop — or even start — with a number.
Fellows Step Into Local Leadership Roles
October 25, 2021
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A three-year partnership between SECU Foundation and a North Carolina nonprofit places high-achieving college graduates into community government roles to curb the state’s brain drain.
How To Use Culture And Perks To Achieve Hiring Happiness
October 18, 2021
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Employees asked, and Horizon FCU made Black Friday a paid holiday. The Pennsylvania cooperative has made other decisions by following its mission, vision, and values, too.
4 Reasons Credit Unions Need To Train Front-Line Staff As Financial Counselors
October 13, 2021
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When all staff can recognize members’ financial challenges and make timely recommendations, you can improve your members’ financial lives and your credit union’s bottom line.
How Can Credit Unions Measure Impact?
October 11, 2021
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Callahan & Associates is committed to helping credit unions quantitatively demonstrate they are not only socially and commercially valuable financial institutions but also invaluable community partners.
Measure Your Mission: Quantifying Credit Union Impact Data
October 11, 2021
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Credit unions make an impact every day on their employees, members, and communities, yet too few are showcasing their efforts. Why? Where to start?
Reform Credit Unions? No, Rekindle Them!
October 5, 2021
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It’s time to show consumers that credit unions across the country are steadfastly working to improve the lives of their members and communities.
The Power of the Cooperative at Work: The Gregory’s Story
September 29, 2021
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Seth and Lindsey Gregory had done all the right things to afford their first home and start a family. Life, however, sometimes throws a curve ball. Hear their story and remember to give thanks for all your blessings this Thanksgiving.
Financial Health Underpins A Broader Social Purpose At A Texas Credit Union
University FCU considers community needs and institutional strengths to identify high-impact areas of service.
A Cooperative Spin On Local Marketing
A California credit union partners with local businesses and earns positive guilt by association.
Fellows Step Into Local Leadership Roles
A three-year partnership between SECU Foundation and a North Carolina nonprofit places high-achieving college graduates into community government roles to curb the state’s brain drain.
How To Use Culture And Perks To Achieve Hiring Happiness
Employees asked, and Horizon FCU made Black Friday a paid holiday. The Pennsylvania cooperative has made other decisions by following its mission, vision, and values, ...
4 Reasons Credit Unions Need To Train Front-Line Staff As Financial Counselors
When all staff can recognize members’ financial challenges and make timely recommendations, you can improve your members’ financial lives and your credit union’s bottom line.
How Can Credit Unions Measure Impact?
Callahan & Associates is committed to helping credit unions quantitatively demonstrate they are not only socially and commercially valuable financial institutions but also invaluable community ...
Measure Your Mission: Quantifying Credit Union Impact Data
Credit unions make an impact every day on their employees, members, and communities, yet too few are showcasing their efforts. Why? Where to start?
Reform Credit Unions? No, Rekindle Them!
It’s time to show consumers that credit unions across the country are steadfastly working to improve the lives of their members and communities.
The Power of the Cooperative at Work: The Gregory’s Story
Seth and Lindsey Gregory had done all the right things to afford their first home and start a family. Life, however, sometimes throws a curve ...
Browse Topics
Brent Rempe On Leadership
Aaron Passman
From classrooms to credit unions, Brent Rempe’s approach as CEO at First Alliance Credit Union blends education, service, and purpose-driven leadership.
Is Your Credit Union Resilient Enough For 2026 And Beyond?
Rebecca Wessler
Resilient credit unions don’t just make plans — they build the muscle to bend, bounce back, and boldly adapt.
Credit Unions Bring Main Street Voices To Fed Advisory Councils
Savana Morie
Credit union leaders bring Main Street realities to the Fed, proving that from housing to tariffs, advocacy starts with mission-driven voices at the table.
What Is The Personal Savings Rate? And Why Should Credit Unions Care?
Andrew Lepczyk
Americans are saving a historically low amount of money. Armed with that insight, credit unions can strengthen savings habits.
AI Skills, CEO Evaluation, And More Strategic Opportunities For Boards
Callahan & Associates
Strategic succession, board development, and CEO accountability are evolving. Learn how board governance can unlock competitive advantages in today’s shifting landscape.
Quarterly Market Snapshot And Two-Year Financial Statement
Callahan & Associates
Quarterly performance reports from Callahan & Associates highlight important metrics from across the credit union industry. Comparing top-level performance and digging into the financial statement has never been easier.
Calling All CFOs
Andrew Lepczyk
Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.
Unpacking The Surge In Credit Union Operating Expenses
Tony Waltrich
Credit unions face rising costs from compensation and services — can they balance investment with efficiency to sustain member value?
Credit Unions Are Seizing Opportunities In Commercial Real Estate
Callahan & Associates
As commercial real estate rebounds, credit unions face a choice: let operational bottlenecks slow deals, or leverage efficiency tools to capture market opportunities faster.
Member Momentum Is At A Crossroads
Sherry Virden
Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.
What Has More Value: Quantitative Data Or Qualitative Conversation?