JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Impact Strategies From November 2022
November 28, 2022
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A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
Credit Unions Pivot In Response To Rising Rates (Part 2)
November 28, 2022
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Credit unions balance agility and liquidity as they raise rates on what they pay and what they lend while keeping an eye on members’ financial welfare.
Credit Unions Pivot In Response To Rising Rates (Part 1)
November 21, 2022
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Credit unions balance agility and liquidity as they raise rates on what they pay and what they lend while keeping an eye on members’ financial welfare.
4 Ways To Support Small Businesses Every Saturday
November 21, 2022
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No need to wait until Nov. 26, credit unions can back local businesses any day off the year.
3 Ways To Give Thanks For Members … And 1 Way To Appreciate Employees
November 21, 2022
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Rising rates, soaring inflation, and an unstable economy could make for a grim holiday season, but CreditUnions.com has inspiring stories of credit unions bringing joy to others.
3 Ways To Foster Local Business And Create Lasting Community Impact
November 9, 2022
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Credit unions are entering the incubator space to tap into the innovative mindset of local entrepreneurs.
Why Did BCU Reduce Fees And Form A Financial Wellbeing CUSO?
November 7, 2022
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A shift toward a purpose-driven mindset has helped the Illinois cooperative drive sustainable growth while expanding operations.
Exit Interview: Benson Porter, BECU
November 7, 2022
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Even after retirement, this longtime credit union executive plans to continue advocating for the industry.
6 Roles That Make The Most Of Member Experience
October 31, 2022
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Retail banks and credit unions were among the first industries to focus on customer experience. These roles demonstrate how any cooperative can improve upon theirs.
Member Segmentation Paves The Way To Personalization
October 31, 2022
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PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
Impact Strategies From November 2022
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
Credit Unions Pivot In Response To Rising Rates (Part 2)
Credit unions balance agility and liquidity as they raise rates on what they pay and what they lend while keeping an eye on members’ financial ...
Credit Unions Pivot In Response To Rising Rates (Part 1)
Credit unions balance agility and liquidity as they raise rates on what they pay and what they lend while keeping an eye on members’ financial ...
4 Ways To Support Small Businesses Every Saturday
No need to wait until Nov. 26, credit unions can back local businesses any day off the year.
3 Ways To Give Thanks For Members … And 1 Way To Appreciate Employees
Rising rates, soaring inflation, and an unstable economy could make for a grim holiday season, but CreditUnions.com has inspiring stories of credit unions bringing joy ...
3 Ways To Foster Local Business And Create Lasting Community Impact
Credit unions are entering the incubator space to tap into the innovative mindset of local entrepreneurs.
Why Did BCU Reduce Fees And Form A Financial Wellbeing CUSO?
A shift toward a purpose-driven mindset has helped the Illinois cooperative drive sustainable growth while expanding operations.
Exit Interview: Benson Porter, BECU
Even after retirement, this longtime credit union executive plans to continue advocating for the industry.
6 Roles That Make The Most Of Member Experience
Retail banks and credit unions were among the first industries to focus on customer experience. These roles demonstrate how any cooperative can improve upon theirs. ...
Member Segmentation Paves The Way To Personalization
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
Browse Topics
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.