JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
What’s In A Name: Chief Culture Officer
May 30, 2022
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Emma Hayes brings a career built on a commitment to inclusion and internal development for her new role at SECU.
How Data Analytics Helps Peoples Advantage Fulfill Its CDFI Mandate
May 23, 2022
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Top-Level Takeaways A better understanding of data trends has helped Peoples Advantage get buy-in from staff at all levels when it comes to meeting lending and membership goals. Credit unions with low-income and CDFI certification can use data to ensure they’re fulfilling the mission that goes along with those designations. Analytics isn’t just for large
Impact Strategies From May 2022
May 23, 2022
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CreditUnions.com has the inspiration leaders need to improve their credit union’s impact. Check out stories below featured recently that highlight strategies, initiatives, products, and services of credit unions making a positive impact for the members and communities they serve. Brother, Can You Spare A Dollar? In 2004, North Carolinians witnessed the birth of a philanthropic
USC Credit Union Teams Up For Community Impact
May 23, 2022
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The California cooperative and two for-profit banks together launched an emergency relief fund to support vulnerable businesses struggling amid a post-COVID environment.
Supporting The Military Is More Than A Job At AmeriCU
May 23, 2022
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The New York credit union addresses financial readiness for military members via basic budgeting guidance as well as more in-depth financial planning for soldiers heading down the wrong path.
How COVID-19 Pushed The SECU Foundation Out Of Its Comfort Zone
May 16, 2022
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More targeted giving and other changes helped the foundation make a bigger difference in the lives of North Carolinians — especially those in rural and low-income communities.
Credit Unions Are Prioritizing Purpose As The Pandemic Wanes
May 16, 2022
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Credit unions have the opportunity to play important roles in the lives of members and communities, but to remain relevant, they must continually strive to help members achieve their goals.
DC Credit Union’s Decade Of Changing Young Lives
May 9, 2022
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Since its launch in 2010, the credit union’s Summer Youth Employment Program has helped young members earn an income, save money, and build financial wellness.
Lake Trust Nurtures Local Entrepreneurs
May 9, 2022
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A partnership between the Michigan-based credit union and a local economic development group is helping new businesses test concepts and gain business experience via a new incubator space.
What’s The EU Summit To Credit Unions?
May 4, 2022
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The European Union summit outcome offers no real game-changers.
What’s In A Name: Chief Culture Officer
Emma Hayes brings a career built on a commitment to inclusion and internal development for her new role at SECU.
How Data Analytics Helps Peoples Advantage Fulfill Its CDFI Mandate
Top-Level Takeaways A better understanding of data trends has helped Peoples Advantage get buy-in from staff at all levels when it comes to meeting lending ...
Impact Strategies From May 2022
CreditUnions.com has the inspiration leaders need to improve their credit union’s impact. Check out stories below featured recently that highlight strategies, initiatives, products, and services ...
USC Credit Union Teams Up For Community Impact
The California cooperative and two for-profit banks together launched an emergency relief fund to support vulnerable businesses struggling amid a post-COVID environment.
Supporting The Military Is More Than A Job At AmeriCU
The New York credit union addresses financial readiness for military members via basic budgeting guidance as well as more in-depth financial planning for soldiers heading ...
How COVID-19 Pushed The SECU Foundation Out Of Its Comfort Zone
More targeted giving and other changes helped the foundation make a bigger difference in the lives of North Carolinians — especially those in rural and ...
DC Credit Union’s Decade Of Changing Young Lives
Since its launch in 2010, the credit union’s Summer Youth Employment Program has helped young members earn an income, save money, and build financial wellness.
Lake Trust Nurtures Local Entrepreneurs
A partnership between the Michigan-based credit union and a local economic development group is helping new businesses test concepts and gain business experience via a ...
What’s The EU Summit To Credit Unions?
The European Union summit outcome offers no real game-changers.
Browse Topics
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
Credit Unions Are Prioritizing Purpose As The Pandemic Wanes