GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
What Has More Value: Quantitative Data Or Qualitative Conversation?
October 25, 2021
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An impact benchmark is a worthwhile endeavor, but community impact doesn’t stop — or even start — with a number.
Fellows Step Into Local Leadership Roles
October 25, 2021
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A three-year partnership between SECU Foundation and a North Carolina nonprofit places high-achieving college graduates into community government roles to curb the state’s brain drain.
How To Use Culture And Perks To Achieve Hiring Happiness
October 18, 2021
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Employees asked, and Horizon FCU made Black Friday a paid holiday. The Pennsylvania cooperative has made other decisions by following its mission, vision, and values, too.
4 Reasons Credit Unions Need To Train Front-Line Staff As Financial Counselors
October 13, 2021
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When all staff can recognize members’ financial challenges and make timely recommendations, you can improve your members’ financial lives and your credit union’s bottom line.
How Can Credit Unions Measure Impact?
October 11, 2021
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Callahan & Associates is committed to helping credit unions quantitatively demonstrate they are not only socially and commercially valuable financial institutions but also invaluable community partners.
Measure Your Mission: Quantifying Credit Union Impact Data
October 11, 2021
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Credit unions make an impact every day on their employees, members, and communities, yet too few are showcasing their efforts. Why? Where to start?
Reform Credit Unions? No, Rekindle Them!
October 5, 2021
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It’s time to show consumers that credit unions across the country are steadfastly working to improve the lives of their members and communities.
The Power of the Cooperative at Work: The Gregory’s Story
September 29, 2021
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Seth and Lindsey Gregory had done all the right things to afford their first home and start a family. Life, however, sometimes throws a curve ball. Hear their story and remember to give thanks for all your blessings this Thanksgiving.
A Fund To Fight The Flames
September 20, 2021
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In response to fires in the fall of 2020, Oregon Community Credit Union’s Foundation created a relief fund focused on mid-term recovery needs.
How Listerhill’s Digital Team Keeps Its Eyes On The Process
September 20, 2021
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A four-pillar approach to digital services at the Alabama cooperative blends technology, member experience, and process management.
Fellows Step Into Local Leadership Roles
A three-year partnership between SECU Foundation and a North Carolina nonprofit places high-achieving college graduates into community government roles to curb the state’s brain drain.
How To Use Culture And Perks To Achieve Hiring Happiness
Employees asked, and Horizon FCU made Black Friday a paid holiday. The Pennsylvania cooperative has made other decisions by following its mission, vision, and values, ...
4 Reasons Credit Unions Need To Train Front-Line Staff As Financial Counselors
When all staff can recognize members’ financial challenges and make timely recommendations, you can improve your members’ financial lives and your credit union’s bottom line.
How Can Credit Unions Measure Impact?
Callahan & Associates is committed to helping credit unions quantitatively demonstrate they are not only socially and commercially valuable financial institutions but also invaluable community ...
Measure Your Mission: Quantifying Credit Union Impact Data
Credit unions make an impact every day on their employees, members, and communities, yet too few are showcasing their efforts. Why? Where to start?
Reform Credit Unions? No, Rekindle Them!
It’s time to show consumers that credit unions across the country are steadfastly working to improve the lives of their members and communities.
The Power of the Cooperative at Work: The Gregory’s Story
Seth and Lindsey Gregory had done all the right things to afford their first home and start a family. Life, however, sometimes throws a curve ...
A Fund To Fight The Flames
In response to fires in the fall of 2020, Oregon Community Credit Union’s Foundation created a relief fund focused on mid-term recovery needs.
How Listerhill’s Digital Team Keeps Its Eyes On The Process
A four-pillar approach to digital services at the Alabama cooperative blends technology, member experience, and process management.
Browse Topics
JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
Aaron Passman
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
7 Leadership Lessons From 2025
Savana Morie
From the boardroom to the branch floor, credit union leaders share thoughts on being different, embracing challenges, keeping mission top of mind, and more.
6 Roles Every Credit Union Needs In 2026
Aaron Passman
The right people in the right positions can make a meaningful difference in driving success and exploring opportunities.
CreditUnions.com Top Picks For 2025
Savana Morie
The editorial team at Callahan & Associates weighs in on stories that defined 2025 through actionable strategies, meaningful insights, and perspectives that continue to influence the cooperative movement.
5 Takeaways From Trendwatch
Tony Waltrich
The U.S. economy is throwing up mixed signals, but America’s credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a stronger bottom line.
Vantage West Turns A Good Problem Into Great Recognition
Savana Morie
Discover how two employee awards honor the Arizona credit union’s commitment to a team-first culture while boosting employee engagement and workplace culture.
AI Is Rewriting The Economics Of Banking
Callahan & Associates
AI is removing friction from financial decisions, giving consumers more control over their money and forcing banks and credit unions to compete on real value.
How 2 Marketing Teams Organize For Impact
Aaron Passman
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Affordable Housing Isn’t About Business. It’s About People.
Aaron Passman
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out of a home.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
What Has More Value: Quantitative Data Or Qualitative Conversation?