GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
When It Comes To Supporting Members, Education Is Key
November 22, 2021
No Comments
Financial literacy is a strong priority for credit unions, which offer general counseling in various areas of finance as well as a variety of topical education.
Mapping Your Members: Identifying The Underserved
November 9, 2021
No Comments
This session takes on how to use public data and combine it with internal data in Tableau to map underserved members.
Are Credit Unions Having A Meaningful Impact On Employees?
November 8, 2021
No Comments
Focusing on front-line employees helps credit unions better serve their members and communities.
Student Internships In The Age Of Virtual Staffing
October 29, 2021
No Comments
After adopting a virtual model for its college internship program, UFCU continued to build out financial wellness counseling, networking, and scholarship components.
Rebuilding Community One Mortgage At A Time
October 29, 2021
No Comments
How a loan consortium in La Crosse, WI, aims to rebuild downtown and keep college students in state.
Helping St. Louis Help Itself
October 29, 2021
No Comments
1st Financial combines the right products with direct engagement to help underbanked residents build credit and financial security.
Financial Health Underpins A Broader Social Purpose At A Texas Credit Union
October 29, 2021
No Comments
University FCU considers community needs and institutional strengths to identify high-impact areas of service.
A Cooperative Spin On Local Marketing
October 28, 2021
No Comments
A California credit union partners with local businesses and earns positive guilt by association.
What Has More Value: Quantitative Data Or Qualitative Conversation?
October 25, 2021
No Comments
An impact benchmark is a worthwhile endeavor, but community impact doesn’t stop — or even start — with a number.
Fellows Step Into Local Leadership Roles
October 25, 2021
No Comments
A three-year partnership between SECU Foundation and a North Carolina nonprofit places high-achieving college graduates into community government roles to curb the state’s brain drain.
Mapping Your Members: Identifying The Underserved
This session takes on how to use public data and combine it with internal data in Tableau to map underserved members.
Are Credit Unions Having A Meaningful Impact On Employees?
Focusing on front-line employees helps credit unions better serve their members and communities.
Student Internships In The Age Of Virtual Staffing
After adopting a virtual model for its college internship program, UFCU continued to build out financial wellness counseling, networking, and scholarship components.
Rebuilding Community One Mortgage At A Time
How a loan consortium in La Crosse, WI, aims to rebuild downtown and keep college students in state.
Helping St. Louis Help Itself
1st Financial combines the right products with direct engagement to help underbanked residents build credit and financial security.
Financial Health Underpins A Broader Social Purpose At A Texas Credit Union
University FCU considers community needs and institutional strengths to identify high-impact areas of service.
A Cooperative Spin On Local Marketing
A California credit union partners with local businesses and earns positive guilt by association.
What Has More Value: Quantitative Data Or Qualitative Conversation?
An impact benchmark is a worthwhile endeavor, but community impact doesn’t stop — or even start — with a number.
Fellows Step Into Local Leadership Roles
A three-year partnership between SECU Foundation and a North Carolina nonprofit places high-achieving college graduates into community government roles to curb the state’s brain drain.
Browse Topics
Every Member Deserves A Financial Oasis
Callahan & Associates
Discover how First Alliance Credit Union is redefining success by putting values and member needs at the heart of everything it does.
6 Lessons For Credit Unions From Craft Breweries
Alix Patterson
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
How Asset Size Shapes Credit Union Performance Across 3 Metrics
Omar Shalabi
Explore how credit union size influences growth, lending, and efficiency.
Members Are On The Move. Credit Unions Are Here For Them.
Sherry Virden
Accelerating membership growth signals the increasing influence of credit unions amid evolving interest rate trends and economic challenges.
The K-Shaped Recovery And An Economy Divided
Tony Waltrich
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
3 Ways Falling Rates Are Poised To Impact Credit Union Balance Sheets
Andrew Lepczyk
Falling interest rates are changing the game for credit unions. Explore how potential shifts in lending, savings, and margins are set to affect the bottom line.
Leaders Of The Pack: The Top 20 Cores For Credit Unions
Omar Shalabi
Explore the subtle shifts redefining the credit union core processing space and how these movements shape growth, innovation, and member experience.
A Fresh Start For A Timeless Mission
Callahan & Associates
The combination of the right philosophy and the right technology can set credit unions up for success even during difficult economic times.
Introducing Your Banking Core To The Power Of A Fintech
Callahan & Associates
Nearly 100 credit unions are providing Buy Now, Pay Later to their members, and their banking cores are giving them a surprising competitive advantage.
Losing The Future: How Credit Unions Can Win Back Younger Generations
Callahan & Associates
A perspective from Garrhett Petrea, vice president of sales and a Zillennial, on why outdated cores threaten the next generation of members and what leaders must do now.
When It Comes To Supporting Members, Education Is Key