JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
An Inside Look At Organizational Change
September 19, 2022
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Methodologies to manage change abound, but these two credit unions have best practices and lessons learned that can apply to everyone.
The Keys To Delivering An Excellent Member Experience
September 6, 2022
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Many credit unions struggle to deliver the online experience members want. It’s time to use technology in new ways.
Clearwater Embraces Its CDFI Status
September 5, 2022
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Leaders of the Montana cooperative discuss the importance of the credit union’s certification as a community development financial institution and how that status dovetails with the institution’s broader mission.
Impact Strategies From August 2022
August 29, 2022
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A look back at recent stories of how credit unions are making a difference in the communities they serve.
Financial Literacy Offerings Drive Down Credit Union Delinquency Rates
August 29, 2022
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For institutions with $100 million or more in assets, educational offerings are often a key factor when it comes to preventing late loan payments.
The Changing Climate For Credit Unions
August 22, 2022
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Seven steps to protect your credit union’s balance sheet and membership from increasing climate risks.
Summit Credit Union Focuses On Women
August 22, 2022
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The Wisconsin-based institution sets itself apart by focusing on the needs of women, helping them gain financial independence, and, most recently, helping people take steps to close the gender pay gap.
Meritrust Takes Financial Literacy To The Locker Room
August 22, 2022
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The credit union has partnered with three of Kansas’s largest universities to provide financial education for college athletes.
Clearwater Credit Union: What’s In A Brand?
August 22, 2022
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Clearwater Credit Union leaders look back on their credit union’s history and branding and reflect on the path that led to where they are today.
How Empower FCU Empowers Branch Employees
August 15, 2022
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The Syracuse, NY-based credit union has put in place a “self-promotion” program to help branch employees advance their careers and earn a series of raises, all while boosting member service.
An Inside Look At Organizational Change
Methodologies to manage change abound, but these two credit unions have best practices and lessons learned that can apply to everyone.
The Keys To Delivering An Excellent Member Experience
Many credit unions struggle to deliver the online experience members want. It’s time to use technology in new ways.
Clearwater Embraces Its CDFI Status
Leaders of the Montana cooperative discuss the importance of the credit union’s certification as a community development financial institution and how that status dovetails with ...
Impact Strategies From August 2022
A look back at recent stories of how credit unions are making a difference in the communities they serve.
Financial Literacy Offerings Drive Down Credit Union Delinquency Rates
For institutions with $100 million or more in assets, educational offerings are often a key factor when it comes to preventing late loan payments.
The Changing Climate For Credit Unions
Seven steps to protect your credit union’s balance sheet and membership from increasing climate risks.
Summit Credit Union Focuses On Women
The Wisconsin-based institution sets itself apart by focusing on the needs of women, helping them gain financial independence, and, most recently, helping people take steps ...
Meritrust Takes Financial Literacy To The Locker Room
The credit union has partnered with three of Kansas’s largest universities to provide financial education for college athletes.
Clearwater Credit Union: What’s In A Brand?
Clearwater Credit Union leaders look back on their credit union’s history and branding and reflect on the path that led to where they are today.
How Empower FCU Empowers Branch Employees
The Syracuse, NY-based credit union has put in place a “self-promotion” program to help branch employees advance their careers and earn a series of raises, ...
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.