Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Brent Rempe On Leadership

From classrooms to credit unions, Brent Rempe’s approach as CEO at First Alliance Credit Union blends education, service, and purpose-driven leadership.

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Features

There’s Nothing Random About These Acts Of Kindness

A one-day event to give back has transformed into an initiative that spans several states and generates hundreds of thousands of dollars in community impact.
Blogs

Credit Union Impact By The Numbers

Lending, savings, community support, and more. Cooperatives unite to create lasting prosperity.

A Roadmap To Credit Union Growth

Join Callahan and Gallup as we share exclusive research and insights on how emotional engagement and the perception of care drive member loyalty and participation.
Features

Government Shutdown? Credit Unions Know The Drill.

With three full government shutdowns and repeated trips to the precipice in the past 25 years, credit unions have had plenty of opportunity to refine ...
Features

Lake Trust Builds Small Business Bench Strength In Michigan

With nearly all Michigan businesses classified as small, Lake Trust’s Entrepreneurial Institute, launched in partnership with Cleary University, helps owners sharpen skills, access resources, and ...
Features

From Foster Care To Financial Wellness

From transitional housing in Utah to custom bank accounts in Texas, two CEOs share how their credit unions are supporting young adults aging out of ...
Features

Brent Rempe On Leadership

From classrooms to credit unions, Brent Rempe’s approach as CEO at First Alliance Credit Union blends education, service, and purpose-driven leadership.
Blogs

Is Your Credit Union Resilient Enough For 2026 And Beyond?

Resilient credit unions don’t just make plans — they build the muscle to bend, bounce back, and boldly adapt.
Blogs

Should Credit Unions Be Pessimistic Or Optimistic About The Economy?

Mixed signals have left many confused about the state of the U.S. economy. Credit union leaders must evaluate competing economic narratives and position their institutions ...
Features

How Blue FCU Measures What Really Matters

The Wyoming cooperative combines custom impact measurements with traditional KPIs to track progress on its 10-year strategic plan.
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