GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
Game On: Inside A Financial Escape Room At Hanscom FCU
June 9, 2025
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The Massachusetts cooperative’s 2,300-square-foot full-service financial wellness office features fun and free interactive challenges that bring financial concepts to life.
School’s Out For Summer, But Financial Education Continues
June 9, 2025
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Abound Credit Union helps keep financial literacy alive through a dynamic summer camp that blends campus life with real-world money skills
Credit Human Scores Staff Satisfaction
May 25, 2025
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Internal NPS scores and employee experience surveys help the San Antonio cooperative measure worker sentiment.
Interns Inspire Innovation At California Credit Union
May 19, 2025
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The West Coast cooperative supports local education through a summer internship program, and alumni have left their mark on the credit union’s operations.
Americans Are Anxious. How Do Credit Unions Respond?
May 14, 2025
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Credit unions are leaning into their values and fine-tuning outreach strategies to meet the emotional and financial needs of worried members.
¿Habla Finance? At WECU, Employees Are Learning.
May 12, 2025
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Language training at the Pacific Northwest credit union is laying the groundwork to better serve Spanish speakers in the region.
Purpose, Priorities, And The Power Of Letting Go
April 28, 2025
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How exiting non-core business lines has helped UFCU sharpen its edge in consumer banking and build a future-ready organization.
Honoring Roots To Expand Reach
April 28, 2025
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SF Fire Credit Union’s head of marketing shares how embracing the credit union’s history as a SEG for firefighters supports growth and brand awareness in a competitive market.
Aggieland Credit Union Helps Student Entrepreneurs Learn, Earn, And Return
April 21, 2025
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The Texas cooperative takes fun and philanthropy to the next level with a real-world business challenge that raised more than $57,000 for charity in one semester alone.
Game On: Inside A Financial Escape Room At Hanscom FCU
The Massachusetts cooperative’s 2,300-square-foot full-service financial wellness office features fun and free interactive challenges that bring financial concepts to life.
School’s Out For Summer, But Financial Education Continues
Abound Credit Union helps keep financial literacy alive through a dynamic summer camp that blends campus life with real-world money skills
Credit Human Scores Staff Satisfaction
Internal NPS scores and employee experience surveys help the San Antonio cooperative measure worker sentiment.
Interns Inspire Innovation At California Credit Union
The West Coast cooperative supports local education through a summer internship program, and alumni have left their mark on the credit union’s operations.
Americans Are Anxious. How Do Credit Unions Respond?
Credit unions are leaning into their values and fine-tuning outreach strategies to meet the emotional and financial needs of worried members.
¿Habla Finance? At WECU, Employees Are Learning.
Language training at the Pacific Northwest credit union is laying the groundwork to better serve Spanish speakers in the region.
Purpose, Priorities, And The Power Of Letting Go
How exiting non-core business lines has helped UFCU sharpen its edge in consumer banking and build a future-ready organization.
Honoring Roots To Expand Reach
SF Fire Credit Union’s head of marketing shares how embracing the credit union’s history as a SEG for firefighters supports growth and brand awareness in ...
Aggieland Credit Union Helps Student Entrepreneurs Learn, Earn, And Return
The Texas cooperative takes fun and philanthropy to the next level with a real-world business challenge that raised more than $57,000 for charity in one ...
Browse Topics
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
Savana Morie
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
CRIF Select’s User Forum Shows How To Directly Boost Indirect Lending
Callahan & Associates
The 2025 conference gathered vendors, dealers, lenders, and leaders to focus on successful sailing through turbulent seas.
First Alliance Debuts Mission-Driven Deposits
Aaron Passman
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
20 Years. 6 Roles. 1 Credit Union.
Aaron Passman
Josh Haney’s path to CEO at Perfect Circle Credit Union began at the teller line and wound through multiple departments, with each new role preparing him to take the helm.
45 Interviews In 30 Days: How Travis Credit Union Fixed Its Contact Center
Aaron Passman
The California cooperative turned a call center crisis into a success story — starting with cutting the average wait time from 45 minutes to three.
Guidance For Credit Unions Providing Medicare And ACA To Senior Members
Callahan & Associates
Healthcare coverage and education is a natural extension of the service and advocacy credit unions already provide.
Can Credit Union Performance Data Predict A World Series Victory?
Tony Waltrich
When the postseason heats up, Callanan lets credit union balance sheets take a swing at the 2025 fall classic.
Cybersecurity Is A Team Sport At Shoreline Hometown
Marc Rapport
The Wisconsin credit union shares how small shops can do big things to thwart time-tested and changing threats.
The Big Bill Leads To An Even Bigger Student Lending Opportunity For Credit Unions
Callahan & Associates
Upcoming legislative changes position credit union student lending to meet soaring demand.
7 Tips To Rebrand After A Major Merger
Sharon Simpson
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.