JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
The ABCs Of Engagement And Philanthropy
April 11, 2022
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South Carolina Federal Credit Union encourages staff members to get more heavily involved in its nonprofit work, but that involvement requires a bit of a balancing act.
Inside Connex’s DEI Journey
April 11, 2022
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The Connecticut credit union has an in-depth plan to help narrow the racial wealth gap and expand access to underbanked consumers.
Impact And Purpose Should Define Credit Unions
March 28, 2022
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To lead with purpose, credit unions must adopt a multi-stakeholder model, which includes their associates, members, and communities.
5 Tips For Navigating NCAA Player Sponsorships
March 23, 2022
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Name, image, and likeness (NIL) contracts are still new, but three intrepid credit unions share best practices and lessons learned about building relationships with college players.
How Abilene Teachers Rallied The Community With A Social Media Campaign
March 21, 2022
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By turning March 25 into “325 Day,” the credit union helped launch a civic celebration that has become an annual event.
Is Your Credit Union Prepared for the CDFI Emergency Support and Minority Lending Grant?
March 16, 2022
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The Treasury has said it will be rolling out the long-awaited $1.75B Emergency Support and Minority Lending Program Grant funds in the spring of 2022. That’s over five times as much as the CDFI’s FY 2022 FA budget, and Spring is just a few weeks away… are you ready?
DEI Best Practices For Credit Unions
March 14, 2022
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Three executives share success stories learned from their cooperatives’ DEI journeys.
Awkward Conversations: How To ‘ACT’ On The Crisis In Ukraine
March 8, 2022
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Key stakeholders in the credit union movement are perhaps feeling anxious or uncertain. What should we, as leaders, be saying to members and employees?
Women CEOs On Leadership
March 7, 2022
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In honor of International Women’s Day, CreditUnions.com offers insight into what makes an effective leader from women executives across the industry.
Affinity Plus Learns Lessons Of Its Own By Investing In Staff MBAs
February 28, 2022
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The Minnesota cooperative leaned on insight from industry peers to create a path for building employees’ skills and knowledge.
The ABCs Of Engagement And Philanthropy
South Carolina Federal Credit Union encourages staff members to get more heavily involved in its nonprofit work, but that involvement requires a bit of a ...
Inside Connex’s DEI Journey
The Connecticut credit union has an in-depth plan to help narrow the racial wealth gap and expand access to underbanked consumers.
Impact And Purpose Should Define Credit Unions
To lead with purpose, credit unions must adopt a multi-stakeholder model, which includes their associates, members, and communities.
5 Tips For Navigating NCAA Player Sponsorships
Name, image, and likeness (NIL) contracts are still new, but three intrepid credit unions share best practices and lessons learned about building relationships with college ...
How Abilene Teachers Rallied The Community With A Social Media Campaign
By turning March 25 into "325 Day," the credit union helped launch a civic celebration that has become an annual event.
Is Your Credit Union Prepared for the CDFI Emergency Support and Minority Lending Grant?
The Treasury has said it will be rolling out the long-awaited $1.75B Emergency Support and Minority Lending Program Grant funds in the spring of 2022. ...
DEI Best Practices For Credit Unions
Three executives share success stories learned from their cooperatives’ DEI journeys.
Women CEOs On Leadership
In honor of International Women’s Day, CreditUnions.com offers insight into what makes an effective leader from women executives across the industry.
Affinity Plus Learns Lessons Of Its Own By Investing In Staff MBAs
The Minnesota cooperative leaned on insight from industry peers to create a path for building employees' skills and knowledge.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Awkward Conversations: How To ‘ACT’ On The Crisis In Ukraine