Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

What’s In A Name: Community Impact Officer

Simeon Chapin plays an integral role in communicating and executing Vermont State Employees Credit Union’s goals to make a local and global difference.
Credit Union Industry Commentary

What Do Credit Unions And Taylor Swift Have In Common?

Things have certainly changed since the pandemic, but that doesn’t mean the member experience isn’t just as good — if not better.
Features

Pandemic Or Not, Here Comes The New HQ

How United and Blue federal credit unions completed construction on their new headquarters with little or no delay.
Features

2 Questions About Helping Members Face Today’s Challenges

Leaders at cooperatives across the country share how core principles are driving strategic thinking in their shops.
Features

Is Your Credit Union Ready For A Remote-Only Workforce?

Three senior executives at a CUSO with a predominately remote workforce offer words of wisdom for cooperatives considering the future of their office operations.
Industry Insights

3 Member Myths Credit Union Leaders Believe

Trends analysis from Gallup reveals surprising truths about the member experience, especially during the coronavirus pandemic.
Industry Insights

Leaders In PPP Loans As A Percent Of Total Assets

Which credit unions lent the highest percentage of their total assets through the Paycheck Protection Program?
Credit Union Industry Commentary

A Year Of Incredible Challenge. A Year Of Extraordinary Change.

The credit union industry remains focused on keeping employees and members safe while acting as financial first responders for their members and communities.
Features

How To Increase Diversity And Inclusion In Credit Union Land

Thirty-three years after the first Martin Luther King Jr. Day celebration, discrimination, immigration, and equal pay continue to fuel policies at credit unions, but more ...
Industry Insights

CommunityAmerica Refines Building Member Engagement

The Kansas City credit union uses insights from feedback to refine responses and shine during the pandemic.

CreditUnions.com Top Picks For 2025

The editorial team at Callahan & Associates weighs in on stories that defined 2025 through actionable strategies, meaningful insights, and perspectives that continue to influence the cooperative movement.

Read More »
Scroll to Top