Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

2 Questions About Helping Members Face Today’s Challenges

Leaders at cooperatives across the country share how core principles are driving strategic thinking in their shops.
Features

Is Your Credit Union Ready For A Remote-Only Workforce?

Three senior executives at a CUSO with a predominately remote workforce offer words of wisdom for cooperatives considering the future of their office operations.
Industry Insights

3 Member Myths Credit Union Leaders Believe

Trends analysis from Gallup reveals surprising truths about the member experience, especially during the coronavirus pandemic.
Industry Insights

Leaders In PPP Loans As A Percent Of Total Assets

Which credit unions lent the highest percentage of their total assets through the Paycheck Protection Program?
Credit Union Industry Commentary

A Year Of Incredible Challenge. A Year Of Extraordinary Change.

The credit union industry remains focused on keeping employees and members safe while acting as financial first responders for their members and communities.
Features

How To Increase Diversity And Inclusion In Credit Union Land

Thirty-three years after the first Martin Luther King Jr. Day celebration, discrimination, immigration, and equal pay continue to fuel policies at credit unions, but more ...
Industry Insights

CommunityAmerica Refines Building Member Engagement

The Kansas City credit union uses insights from feedback to refine responses and shine during the pandemic.
Callahan Collections

Organizing Strength Into Compelling Power

Dozens of credit unions and related organizations pledge to help the industry meet the diversity, equity, and inclusion challenge.
Features

How To Recruit The Next Generation Of Credit Union Leaders

Young employees making their mark on their organizations talk about how they started their credit union careers and ponder how the industry can attract up-and-coming ...
Features

Rebuild, Repair, Recover: Affinity Plus Helps The Twin Cities Heal

Listening, then acting, has helped the big Minnesota credit union respond to the protests in its hometown.
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