Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

PCM Goes Old School Against A New Threat

To support members during a time of economic upheaval, the Green Bay credit union is not penalizing early withdrawal from savings accounts and is offering deferrals on installment loans. It’s offering plenty of modern comforts, too.

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Features

PCM Goes Old School Against A New Threat

To support members during a time of economic upheaval, the Green Bay credit union is not penalizing early withdrawal from savings accounts and is offering ...
Industry Insights

10 Best Practices For Working At Home

Callahan staffers offer tips and advice being a worker-in-residence.
Industry Insights

Credit Unions And Coronavirus, Lessons In Leadership, Small-Town Branching

Five can't-miss data points this week on CreditUnions.com.
Features

What’s In A Name: Vice President For Corporate Partnerships And Advocacy

Air Force veteran and longtime ABECU executive Larry Sewell helps Together Credit Union move onward and upward.
Features

15 Leaders. 3 Questions. Insights For All.

Credit union leaders celebrate International Women’s Day with working tips, career lessons, and legacy desires.
Industry Insights

Lessons In Leadership, A High-Level Shake Up, And A Decade Of Growth

Five can't-miss data points this week on CreditUnions.com.
Features

A High-Level Shake Up Supports Credit Union Success

A reorganization to the senior leadership team in 2019 has had a positive, powerful impact at TwinStar Credit Union.
Features

Help Members Soar, Not Simply Survive

With a new partnership and approach to driving engagement, Affinity FCU is fostering a thriving membership.
Features

Loan Participations: Sharing Risk And Reward

Loan participations are a proven way to address liquidity concerns and add some income. They can also be complicated, but there’s help.
Industry Insights

Financial Wellness, Strategic Pillars, And Small Business Loans

Five can't-miss data points this week on CreditUnions.com.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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