JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
3 Leaders Weigh In On What’s To Come In 2021
February 15, 2021
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2020 was a complicated year. But it offered plenty of lessons for leaders and has set the stage for an important 2021.
A New Board For A Changing Membership
February 12, 2021
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Backed by a changing FOM and new BOD, One Detroit Credit Union targets programs to bring hope to Detroit’s abandoned neighborhoods.
It’s A Beautiful Day In The Neighborhood
February 12, 2021
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Columbus United FCU joins forces with a national nonprofit to champion housing availability in rural Nebraska.
Local Cooperatives Thrive With VSECU
February 12, 2021
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The Vermont cooperative relies on a little-known state statute to make direct investments in cooperatives to bolster local economies and create a better world.
A Strategy To Show Members Love Any Day Of The Year
February 12, 2021
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Public Service Credit Union surveyed members, bought gifts, and made donations to take care of the community it loves.
Winning With Member Experience: Are You Leaving Your Members Out In The Cold?
February 10, 2021
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In this webinar, we will showcase three member engagement strategies that real credit unions have implemented to improve their member experience initiatives during the pandemic.
A Cooperative Community Park
February 8, 2021
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Isolation in Los Alamos, NM, has prompted an alliance of local cooperatives to provide a gathering space for people craving connection.
CDFI Opportunities
January 27, 2021
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Join CU Strategic Planning’s Mike Beall, Chief Strategy and Advocacy Officer to understand the opportunities in 2021 and 2022 for credit unions to create unique links in their communities and receive CDFI Grant Funding for these initiatives to help low to moderate income consumers.
Flood Waters Are Rising. Will Credit Unions Come To The Rescue?
January 25, 2021
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It’s time to find ways to support members’ economic recovery.
Impact Initiative Kick-Off
January 14, 2021
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During this special kick-off webinar Callahan’s Jay Johnson, Chief Collaboration Officer, and Jon Jeffreys, President & CEO, will share what key trends and themes they are hearing regarding impact and how your credit union can get involved with this exciting new initiative in 2021.
3 Leaders Weigh In On What’s To Come In 2021
2020 was a complicated year. But it offered plenty of lessons for leaders and has set the stage for an important 2021.
A New Board For A Changing Membership
Backed by a changing FOM and new BOD, One Detroit Credit Union targets programs to bring hope to Detroit’s abandoned neighborhoods.
It’s A Beautiful Day In The Neighborhood
Columbus United FCU joins forces with a national nonprofit to champion housing availability in rural Nebraska.
Local Cooperatives Thrive With VSECU
The Vermont cooperative relies on a little-known state statute to make direct investments in cooperatives to bolster local economies and create a better world.
A Strategy To Show Members Love Any Day Of The Year
Public Service Credit Union surveyed members, bought gifts, and made donations to take care of the community it loves.
Winning With Member Experience: Are You Leaving Your Members Out In The Cold?
In this webinar, we will showcase three member engagement strategies that real credit unions have implemented to improve their member experience initiatives during the pandemic.
CDFI Opportunities
Join CU Strategic Planning's Mike Beall, Chief Strategy and Advocacy Officer to understand the opportunities in 2021 and 2022 for credit unions to create unique ...
Flood Waters Are Rising. Will Credit Unions Come To The Rescue?
It’s time to find ways to support members’ economic recovery.
Impact Initiative Kick-Off
During this special kick-off webinar Callahan's Jay Johnson, Chief Collaboration Officer, and Jon Jeffreys, President & CEO, will share what key trends and themes they ...
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.
A Cooperative Community Park