JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Exclusive Credit Union Sneak Peek of National Public Television Series
April 7, 2021
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Jon Jeffreys, CEO of Callahan & Associates, Kevin Johnson, CEO, of Suncoast Credit Union and Jamie Hammond discuss how your credit union can get involved with groundbreaking new National Public Television series “Opportunity Knock$”.
4 Steps To Take Before Writing An Impact Report
March 29, 2021
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Completing these steps will help you avoid writer’s block and set you up for writing success.
Enrichment FCU Refocuses On Retail To Enhance Members’ Lives
March 23, 2021
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The Tennessee cooperative says PPP lending helped borrowers and the credit union alike — but at the cost of strategic initiatives.
Enrichment FCU Refocuses On Retail To Enhance Members’ Lives
March 22, 2021
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The Tennessee cooperative says PPP lending helped borrowers and the credit union alike — but at the cost of strategic initiatives.
Point Your Compass Toward Purpose
March 15, 2021
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Great achievements start with individual resolve. So, commit to leading with purpose.
Work From Home Presents Risk For Some Staff
March 8, 2021
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Success is often measured in promotions, project leadership, and recognition, but to be successful, one needs to be known.
How To Charter A Credit Union
March 8, 2021
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After four years of dreaming, planning, and acting, Growing Oaks FCU opened its doors for business in December 2020.
4 Fabulous Onboarding Practices
March 1, 2021
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HR leaders at cooperatives big and small share how they welcome new hires, from breaking bread to explaining the credit union difference.
How 3 Credit Unions Are Handling The COVID-19 Vaccine
March 1, 2021
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The coronavirus vaccine should soon be available to the general population. The federal government is not mandating vaccination; some state or local jurisdictions might. What will credit unions do?
SMCU Distributes Dollars And Dreams During A Destructive Year
February 19, 2021
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When the pandemic hit, San Mateo Credit Union moved quickly to stand up a non-profit fund and move much-needed assistance into the communities it serves.
Exclusive Credit Union Sneak Peek of National Public Television Series
Jon Jeffreys, CEO of Callahan & Associates, Kevin Johnson, CEO, of Suncoast Credit Union and Jamie Hammond discuss how your credit union can get involved ...
Enrichment FCU Refocuses On Retail To Enhance Members’ Lives
The Tennessee cooperative says PPP lending helped borrowers and the credit union alike — but at the cost of strategic initiatives.
Enrichment FCU Refocuses On Retail To Enhance Members’ Lives
The Tennessee cooperative says PPP lending helped borrowers and the credit union alike — but at the cost of strategic initiatives.
Point Your Compass Toward Purpose
Great achievements start with individual resolve. So, commit to leading with purpose.
Work From Home Presents Risk For Some Staff
Success is often measured in promotions, project leadership, and recognition, but to be successful, one needs to be known.
How To Charter A Credit Union
After four years of dreaming, planning, and acting, Growing Oaks FCU opened its doors for business in December 2020.
4 Fabulous Onboarding Practices
HR leaders at cooperatives big and small share how they welcome new hires, from breaking bread to explaining the credit union difference.
How 3 Credit Unions Are Handling The COVID-19 Vaccine
The coronavirus vaccine should soon be available to the general population. The federal government is not mandating vaccination; some state or local jurisdictions might. What ...
SMCU Distributes Dollars And Dreams During A Destructive Year
When the pandemic hit, San Mateo Credit Union moved quickly to stand up a non-profit fund and move much-needed assistance into the communities it serves.
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.
4 Steps To Take Before Writing An Impact Report