JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Tough Love Following A Harsh Year
January 11, 2021
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Five ways to turn fiction into fact for the credit union movement in 2021.
Future Proofing: How to Attract Next Generation Members in the Digital Age
December 9, 2020
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Tune in for an insightful panel discussion among leaders from financial technology company Splash Financial, First Tech Federal Credit Union and CMFG Ventures/CUNA Mutual Group to learn how credit unions are remaining competitive while growing digitally.
How Credit Unions Made Good In 2020
December 1, 2020
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Nearly 20 programs by credit unions helped members survive and thrive in a difficult year.
3 Ways To Step Up For Small Businesses
November 23, 2020
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Ent, Genisys, and Corning credit unions have each taken different approaches to offer much-needed support to area establishments.
Small-Dollar Loans Boast Big Career Potential
November 16, 2020
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A Louisiana credit union brings technical education within reach by removing two major barriers to attaining it.
Navy Federal: Big Credit Union. Narrow Focus.
November 9, 2020
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In time for Veteran’s Day, the nation’s largest credit union offers lessons learned during its decades of success building long-term member relationships.
Purpose + Data = A New Take On Product Development
November 2, 2020
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Research and reflection drives a new lineup of products and services at Seattle Credit Union.
Oregon Credit Unions Step Up To Distribute Relief
October 26, 2020
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A group of member-owned cooperatives and their league helped strapped residents and businesses through state programs.
Optimizing Member Call Center Experience In The Wake Of COVID-19
October 21, 2020
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Join Neustar and fellow industry thought leaders for a discussion on how contact centers are relying on next-generation technologies to keep member experiences top-of-mind in a challenging environment.
A Take On Modernizing Credit Union Governance
October 20, 2020
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Credit unions need diverse, knowledgeable, representative boards that are able to act inclusively, collaboratively, and with strategic vision.
Tough Love Following A Harsh Year
Five ways to turn fiction into fact for the credit union movement in 2021.
Future Proofing: How to Attract Next Generation Members in the Digital Age
Tune in for an insightful panel discussion among leaders from financial technology company Splash Financial, First Tech Federal Credit Union and CMFG Ventures/CUNA Mutual Group ...
How Credit Unions Made Good In 2020
Nearly 20 programs by credit unions helped members survive and thrive in a difficult year.
3 Ways To Step Up For Small Businesses
Ent, Genisys, and Corning credit unions have each taken different approaches to offer much-needed support to area establishments.
Small-Dollar Loans Boast Big Career Potential
A Louisiana credit union brings technical education within reach by removing two major barriers to attaining it.
Navy Federal: Big Credit Union. Narrow Focus.
In time for Veteran’s Day, the nation’s largest credit union offers lessons learned during its decades of success building long-term member relationships.
Purpose + Data = A New Take On Product Development
Research and reflection drives a new lineup of products and services at Seattle Credit Union.
Oregon Credit Unions Step Up To Distribute Relief
A group of member-owned cooperatives and their league helped strapped residents and businesses through state programs.
Optimizing Member Call Center Experience In The Wake Of COVID-19
Join Neustar and fellow industry thought leaders for a discussion on how contact centers are relying on next-generation technologies to keep member experiences top-of-mind in ...
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.
A Take On Modernizing Credit Union Governance