JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
3 Member Myths Credit Union Leaders Believe
September 8, 2020
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Trends analysis from Gallup reveals surprising truths about the member experience, especially during the coronavirus pandemic.
Leaders In PPP Loans As A Percent Of Total Assets
September 7, 2020
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Which credit unions lent the highest percentage of their total assets through the Paycheck Protection Program?
A Year Of Incredible Challenge. A Year Of Extraordinary Change.
September 3, 2020
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The credit union industry remains focused on keeping employees and members safe while acting as financial first responders for their members and communities.
How To Increase Diversity And Inclusion In Credit Union Land
August 28, 2020
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Thirty-three years after the first Martin Luther King Jr. Day celebration, discrimination, immigration, and equal pay continue to fuel policies at credit unions, but more can be done.
CommunityAmerica Refines Building Member Engagement
August 28, 2020
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The Kansas City credit union uses insights from feedback to refine responses and shine during the pandemic.
Organizing Strength Into Compelling Power
August 24, 2020
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Dozens of credit unions and related organizations pledge to help the industry meet the diversity, equity, and inclusion challenge.
How To Recruit The Next Generation Of Credit Union Leaders
August 24, 2020
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Young employees making their mark on their organizations talk about how they started their credit union careers and ponder how the industry can attract up-and-coming leaders.
Rebuild, Repair, Recover: Affinity Plus Helps The Twin Cities Heal
August 10, 2020
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Listening, then acting, has helped the big Minnesota credit union respond to the protests in its hometown.
Dupaco’s MoneyMatch Program Gives Iowans A Leg Up On Financial Independence
July 28, 2020
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How Dupaco’s individual development account and broader network of support helps those in need build a solid financial foundation.
A Credit Union Career Isn’t For Me. Change My Mind. (Part 4)
July 27, 2020
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Industry leaders talk about how they cultivated a career in credit unions and how credit unions across the United States can recruit enthusiastic employees to fill tomorrow’s leadership bench.
3 Member Myths Credit Union Leaders Believe
Trends analysis from Gallup reveals surprising truths about the member experience, especially during the coronavirus pandemic.
Leaders In PPP Loans As A Percent Of Total Assets
Which credit unions lent the highest percentage of their total assets through the Paycheck Protection Program?
How To Increase Diversity And Inclusion In Credit Union Land
Thirty-three years after the first Martin Luther King Jr. Day celebration, discrimination, immigration, and equal pay continue to fuel policies at credit unions, but more ...
CommunityAmerica Refines Building Member Engagement
The Kansas City credit union uses insights from feedback to refine responses and shine during the pandemic.
Organizing Strength Into Compelling Power
Dozens of credit unions and related organizations pledge to help the industry meet the diversity, equity, and inclusion challenge.
How To Recruit The Next Generation Of Credit Union Leaders
Young employees making their mark on their organizations talk about how they started their credit union careers and ponder how the industry can attract up-and-coming ...
Rebuild, Repair, Recover: Affinity Plus Helps The Twin Cities Heal
Listening, then acting, has helped the big Minnesota credit union respond to the protests in its hometown.
Dupaco’s MoneyMatch Program Gives Iowans A Leg Up On Financial Independence
How Dupaco’s individual development account and broader network of support helps those in need build a solid financial foundation.
A Credit Union Career Isn’t For Me. Change My Mind. (Part 4)
Industry leaders talk about how they cultivated a career in credit unions and how credit unions across the United States can recruit enthusiastic employees to ...
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.
A Year Of Incredible Challenge. A Year Of Extraordinary Change.