JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A Cooperative Spin On Local Marketing
October 28, 2021
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A California credit union partners with local businesses and earns positive guilt by association.
What Has More Value: Quantitative Data Or Qualitative Conversation?
October 25, 2021
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An impact benchmark is a worthwhile endeavor, but community impact doesn’t stop — or even start — with a number.
Fellows Step Into Local Leadership Roles
October 25, 2021
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A three-year partnership between SECU Foundation and a North Carolina nonprofit places high-achieving college graduates into community government roles to curb the state’s brain drain.
How To Use Culture And Perks To Achieve Hiring Happiness
October 18, 2021
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Employees asked, and Horizon FCU made Black Friday a paid holiday. The Pennsylvania cooperative has made other decisions by following its mission, vision, and values, too.
4 Reasons Credit Unions Need To Train Front-Line Staff As Financial Counselors
October 13, 2021
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When all staff can recognize members’ financial challenges and make timely recommendations, you can improve your members’ financial lives and your credit union’s bottom line.
How Can Credit Unions Measure Impact?
October 11, 2021
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Callahan & Associates is committed to helping credit unions quantitatively demonstrate they are not only socially and commercially valuable financial institutions but also invaluable community partners.
Measure Your Mission: Quantifying Credit Union Impact Data
October 11, 2021
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Credit unions make an impact every day on their employees, members, and communities, yet too few are showcasing their efforts. Why? Where to start?
Reform Credit Unions? No, Rekindle Them!
October 5, 2021
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It’s time to show consumers that credit unions across the country are steadfastly working to improve the lives of their members and communities.
The Power of the Cooperative at Work: The Gregory’s Story
September 29, 2021
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Seth and Lindsey Gregory had done all the right things to afford their first home and start a family. Life, however, sometimes throws a curve ball. Hear their story and remember to give thanks for all your blessings this Thanksgiving.
A Fund To Fight The Flames
September 20, 2021
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In response to fires in the fall of 2020, Oregon Community Credit Union’s Foundation created a relief fund focused on mid-term recovery needs.
A Cooperative Spin On Local Marketing
A California credit union partners with local businesses and earns positive guilt by association.
Fellows Step Into Local Leadership Roles
A three-year partnership between SECU Foundation and a North Carolina nonprofit places high-achieving college graduates into community government roles to curb the state’s brain drain.
How To Use Culture And Perks To Achieve Hiring Happiness
Employees asked, and Horizon FCU made Black Friday a paid holiday. The Pennsylvania cooperative has made other decisions by following its mission, vision, and values, ...
4 Reasons Credit Unions Need To Train Front-Line Staff As Financial Counselors
When all staff can recognize members’ financial challenges and make timely recommendations, you can improve your members’ financial lives and your credit union’s bottom line.
How Can Credit Unions Measure Impact?
Callahan & Associates is committed to helping credit unions quantitatively demonstrate they are not only socially and commercially valuable financial institutions but also invaluable community ...
Measure Your Mission: Quantifying Credit Union Impact Data
Credit unions make an impact every day on their employees, members, and communities, yet too few are showcasing their efforts. Why? Where to start?
Reform Credit Unions? No, Rekindle Them!
It’s time to show consumers that credit unions across the country are steadfastly working to improve the lives of their members and communities.
The Power of the Cooperative at Work: The Gregory’s Story
Seth and Lindsey Gregory had done all the right things to afford their first home and start a family. Life, however, sometimes throws a curve ...
A Fund To Fight The Flames
In response to fires in the fall of 2020, Oregon Community Credit Union’s Foundation created a relief fund focused on mid-term recovery needs.
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
What Has More Value: Quantitative Data Or Qualitative Conversation?