Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Make Plans For 2020

The most successful decade in the history of the movement is coming to an end. How can credit unions prepare for what comes next?

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Credit Union Industry Commentary

The Credit Union Mindset Imperative

A collaborative culture that sticks to old principles while embracing innovation remains a key to the movement’s responsiveness and relevance.
Credit Union Industry Commentary

Closing The Purpose Gap

Credit unions have been making decisions based on perceived outcomes rather than purpose. That needs to change.
Credit Union Industry Commentary

A Talent Imperative Facing Credit Unions

A 2020 challenge: How to deepen relationships between staff, members, and the tech tools that bind, or separate, them.
Features

Making Foundational Change $1 At A Time

Funded by members, the SECU Foundation works closely with its vast branch network to balance giving and impact from the mountains to the sea.
Credit Union Industry Commentary

Credit Union Imperatives For 2020

Strategic decisions made around three essential elements will prove critical to the future success of the credit union movement.
Credit Union Industry Commentary

Make Plans For 2020

The most successful decade in the history of the movement is coming to an end. How can credit unions prepare for what comes next?
Features

4 Ways To Help Members Tackle Their Savings Resolutions

Credit unions across the country are deploying creative solutions to engage members and encourage savings.
Industry Insights

Charter Changes, Data Scientists, Foundational Support

Five can't-miss data points this week on CreditUnions.com.
Callahan Collections

Fostering Foundation Support From Branch To Board

The SECU Foundation relies on personnel and resources from across its parent credit union to increase capacity and visibility.
Graph Of The Week

How Does A Charter Change Affect Credit Union Performance?

Data from Callahan & Associates documents the performance in four key areas for credit unions that have made a charter change over the past decade.
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.

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