Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Callahan Collections

Helping St. Louis Help Itself

1st Financial combines the right products with direct engagement to help underbanked residents build credit and financial security.
Industry Insights

Bank Buying, Sustainable Living, HMDA Data

Five can't-miss data points this week on CreditUnions.com.
Features

If You Build It They Will Come

Northwest Community Credit Union is moving its headquarters to downtown Eugene, OR, in the hopes it will help revitalize an under-utilized area.
Features

Credit Unions Hammer Away At Unemployment

Job fairs, management training programs, and loan relief benefit local employment rates.
Industry Insights

Community Service, Impact, And A Plan For 2025

Five can't-miss data points this week on CreditUnions.com.
Features

6 Credit Unions Take On 1 Shared Day Of Service

There’s a growing trend in Credit Union Land that’s encouraging employees to spend Columbus Day on the road, volunteering and giving back to their communities. ...
Features

What’s In A Name: Senior Vice President Of Community Impact

A history with nonprofits and actively listening to community partners helps Heather McKissick lead her to team to excel in three high-impact areas at University ...
Features

It’s 2025. Do You Know Where Your Credit Union Is?

Listerhill Credit Union’s Forge Strategy sets the course for the next five years at the Alabama cooperative.
Credit Union Industry Commentary

What’s Your North Star?

Many credit unions talk about mission, vision, and values. But even a guiding light requires people to look up and follow it.
Features

What Does Fintech Innovation Look Like In Credit Union Land?

A nonprofit program launched by Digital FCU fosters next-gen talent and ideas, and the nation has noticed.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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