JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Point Your Compass Toward Purpose
March 15, 2021
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Great achievements start with individual resolve. So, commit to leading with purpose.
Work From Home Presents Risk For Some Staff
March 8, 2021
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Success is often measured in promotions, project leadership, and recognition, but to be successful, one needs to be known.
How To Charter A Credit Union
March 8, 2021
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After four years of dreaming, planning, and acting, Growing Oaks FCU opened its doors for business in December 2020.
4 Fabulous Onboarding Practices
March 1, 2021
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HR leaders at cooperatives big and small share how they welcome new hires, from breaking bread to explaining the credit union difference.
How 3 Credit Unions Are Handling The COVID-19 Vaccine
March 1, 2021
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The coronavirus vaccine should soon be available to the general population. The federal government is not mandating vaccination; some state or local jurisdictions might. What will credit unions do?
Member Data Reveals Surprising Truths At Texas Trust Credit Union
February 22, 2021
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A new analytics strategy has fixed misconceptions about members and fuels targeted product creation and marketing.
SMCU Distributes Dollars And Dreams During A Destructive Year
February 19, 2021
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When the pandemic hit, San Mateo Credit Union moved quickly to stand up a non-profit fund and move much-needed assistance into the communities it serves.
3 Leaders Weigh In On What’s To Come In 2021
February 15, 2021
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2020 was a complicated year. But it offered plenty of lessons for leaders and has set the stage for an important 2021.
A New Board For A Changing Membership
February 12, 2021
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Backed by a changing FOM and new BOD, One Detroit Credit Union targets programs to bring hope to Detroit’s abandoned neighborhoods.
It’s A Beautiful Day In The Neighborhood
February 12, 2021
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Columbus United FCU joins forces with a national nonprofit to champion housing availability in rural Nebraska.
Point Your Compass Toward Purpose
Great achievements start with individual resolve. So, commit to leading with purpose.
How To Charter A Credit Union
After four years of dreaming, planning, and acting, Growing Oaks FCU opened its doors for business in December 2020.
4 Fabulous Onboarding Practices
HR leaders at cooperatives big and small share how they welcome new hires, from breaking bread to explaining the credit union difference.
How 3 Credit Unions Are Handling The COVID-19 Vaccine
The coronavirus vaccine should soon be available to the general population. The federal government is not mandating vaccination; some state or local jurisdictions might. What ...
Member Data Reveals Surprising Truths At Texas Trust Credit Union
A new analytics strategy has fixed misconceptions about members and fuels targeted product creation and marketing.
SMCU Distributes Dollars And Dreams During A Destructive Year
When the pandemic hit, San Mateo Credit Union moved quickly to stand up a non-profit fund and move much-needed assistance into the communities it serves.
3 Leaders Weigh In On What’s To Come In 2021
2020 was a complicated year. But it offered plenty of lessons for leaders and has set the stage for an important 2021.
A New Board For A Changing Membership
Backed by a changing FOM and new BOD, One Detroit Credit Union targets programs to bring hope to Detroit’s abandoned neighborhoods.
It’s A Beautiful Day In The Neighborhood
Columbus United FCU joins forces with a national nonprofit to champion housing availability in rural Nebraska.
Browse Topics
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
Work From Home Presents Risk For Some Staff