JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Improving Financial Wellbeing Starts At Home
January 11, 2021
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Why PSCU has committed to employee and member financial wellness and how the movement can do the same.
Tough Love Following A Harsh Year
January 11, 2021
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Five ways to turn fiction into fact for the credit union movement in 2021.
Future Proofing: How to Attract Next Generation Members in the Digital Age
December 9, 2020
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Tune in for an insightful panel discussion among leaders from financial technology company Splash Financial, First Tech Federal Credit Union and CMFG Ventures/CUNA Mutual Group to learn how credit unions are remaining competitive while growing digitally.
How Credit Unions Made Good In 2020
December 1, 2020
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Nearly 20 programs by credit unions helped members survive and thrive in a difficult year.
3 Ways To Step Up For Small Businesses
November 23, 2020
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Ent, Genisys, and Corning credit unions have each taken different approaches to offer much-needed support to area establishments.
Small-Dollar Loans Boast Big Career Potential
November 16, 2020
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A Louisiana credit union brings technical education within reach by removing two major barriers to attaining it.
Navy Federal: Big Credit Union. Narrow Focus.
November 9, 2020
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In time for Veteran’s Day, the nation’s largest credit union offers lessons learned during its decades of success building long-term member relationships.
Purpose + Data = A New Take On Product Development
November 2, 2020
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Research and reflection drives a new lineup of products and services at Seattle Credit Union.
Oregon Credit Unions Step Up To Distribute Relief
October 26, 2020
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A group of member-owned cooperatives and their league helped strapped residents and businesses through state programs.
Optimizing Member Call Center Experience In The Wake Of COVID-19
October 21, 2020
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Join Neustar and fellow industry thought leaders for a discussion on how contact centers are relying on next-generation technologies to keep member experiences top-of-mind in a challenging environment.
Improving Financial Wellbeing Starts At Home
Why PSCU has committed to employee and member financial wellness and how the movement can do the same.
Tough Love Following A Harsh Year
Five ways to turn fiction into fact for the credit union movement in 2021.
Future Proofing: How to Attract Next Generation Members in the Digital Age
Tune in for an insightful panel discussion among leaders from financial technology company Splash Financial, First Tech Federal Credit Union and CMFG Ventures/CUNA Mutual Group ...
How Credit Unions Made Good In 2020
Nearly 20 programs by credit unions helped members survive and thrive in a difficult year.
3 Ways To Step Up For Small Businesses
Ent, Genisys, and Corning credit unions have each taken different approaches to offer much-needed support to area establishments.
Small-Dollar Loans Boast Big Career Potential
A Louisiana credit union brings technical education within reach by removing two major barriers to attaining it.
Navy Federal: Big Credit Union. Narrow Focus.
In time for Veteran’s Day, the nation’s largest credit union offers lessons learned during its decades of success building long-term member relationships.
Purpose + Data = A New Take On Product Development
Research and reflection drives a new lineup of products and services at Seattle Credit Union.
Oregon Credit Unions Step Up To Distribute Relief
A group of member-owned cooperatives and their league helped strapped residents and businesses through state programs.
Optimizing Member Call Center Experience In The Wake Of COVID-19
Join Neustar and fellow industry thought leaders for a discussion on how contact centers are relying on next-generation technologies to keep member experiences top-of-mind in ...
Browse Topics
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.