Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Change Faster To Be Better

Credit unions must ensure they are effectively serving current members while positioning themselves for the next iteration of financial services.

Read More »
Credit Union Industry Commentary

What’s Your North Star?

Many credit unions talk about mission, vision, and values. But even a guiding light requires people to look up and follow it.
Features

What Does Fintech Innovation Look Like In Credit Union Land?

A nonprofit program launched by Digital FCU fosters next-gen talent and ideas, and the nation has noticed.
Industry Insights

Coverage From The MDDCCUA Small Credit Union Conference

The power of the cooperative model was on display this past month as credit unions came together to share past successes and strategies for the ...
Features

Turning On The Foundation-Funding Spigot

The key to any foundation’s success is its ability to expand its coffers.
Industry Insights

Robotics, In-Branch Technology, Loan Production

Five can’t-miss data points this week on CreditUnions.com.
Credit Union Industry Commentary

Change Faster To Be Better

Credit unions must ensure they are effectively serving current members while positioning themselves for the next iteration of financial services.
Credit Union Industry Commentary

It’s Time For Credit Unions To “Chime” In About Doing The Right Thing

The mobile-only bank’s marketing gambit provides lessons in how to make lemonade out of lemons.
Industry Insights

Agile Processes, Doing The Right Thing, Sustainable Strategies

Five can't-miss data points this week on CreditUnions.com.
Industry Insights

CUbroadcast Highlights “Sustainable Business Strategy”

In episode 1,129, Katy Slater, Callahan's senior vice president, discusses how the online course helps credit union executives explore business models that drive change.
Features

Beyond The Flip Chart: 2 Credit Unions’ Approach To Journey Mapping The Member Experience.

UNFCU and All In take consultative and do-it-yourself paths, respectively, to achieve better internal processes and member service.
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.

Read More »
Scroll to Top