JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
2 Questions About Helping Members Face Today’s Challenges
September 8, 2020
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Leaders at cooperatives across the country share how core principles are driving strategic thinking in their shops.
Is Your Credit Union Ready For A Remote-Only Workforce?
September 8, 2020
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Three senior executives at a CUSO with a predominately remote workforce offer words of wisdom for cooperatives considering the future of their office operations.
3 Member Myths Credit Union Leaders Believe
September 8, 2020
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Trends analysis from Gallup reveals surprising truths about the member experience, especially during the coronavirus pandemic.
Leaders In PPP Loans As A Percent Of Total Assets
September 7, 2020
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Which credit unions lent the highest percentage of their total assets through the Paycheck Protection Program?
A Year Of Incredible Challenge. A Year Of Extraordinary Change.
September 3, 2020
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The credit union industry remains focused on keeping employees and members safe while acting as financial first responders for their members and communities.
Best Of August 2020
September 1, 2020
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Based on August traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
How To Build An Award-Winning Marketing Team
August 31, 2020
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Wyoming’s Meridian Trust FCU offers best practices and lessons learned on the promotional side of the industry’s operations.
How To Increase Diversity And Inclusion In Credit Union Land
August 28, 2020
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Thirty-three years after the first Martin Luther King Jr. Day celebration, discrimination, immigration, and equal pay continue to fuel policies at credit unions, but more can be done.
CommunityAmerica Refines Building Member Engagement
August 28, 2020
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The Kansas City credit union uses insights from feedback to refine responses and shine during the pandemic.
Organizing Strength Into Compelling Power
August 24, 2020
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Dozens of credit unions and related organizations pledge to help the industry meet the diversity, equity, and inclusion challenge.
2 Questions About Helping Members Face Today’s Challenges
Leaders at cooperatives across the country share how core principles are driving strategic thinking in their shops.
Is Your Credit Union Ready For A Remote-Only Workforce?
Three senior executives at a CUSO with a predominately remote workforce offer words of wisdom for cooperatives considering the future of their office operations.
3 Member Myths Credit Union Leaders Believe
Trends analysis from Gallup reveals surprising truths about the member experience, especially during the coronavirus pandemic.
Leaders In PPP Loans As A Percent Of Total Assets
Which credit unions lent the highest percentage of their total assets through the Paycheck Protection Program?
Best Of August 2020
Based on August traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
How To Build An Award-Winning Marketing Team
Wyoming’s Meridian Trust FCU offers best practices and lessons learned on the promotional side of the industry’s operations.
How To Increase Diversity And Inclusion In Credit Union Land
Thirty-three years after the first Martin Luther King Jr. Day celebration, discrimination, immigration, and equal pay continue to fuel policies at credit unions, but more ...
CommunityAmerica Refines Building Member Engagement
The Kansas City credit union uses insights from feedback to refine responses and shine during the pandemic.
Organizing Strength Into Compelling Power
Dozens of credit unions and related organizations pledge to help the industry meet the diversity, equity, and inclusion challenge.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
A Year Of Incredible Challenge. A Year Of Extraordinary Change.