Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Are We Doing Enough?

Now’s the time to go beyond financial metrics to measure — and empower — employee, member, and community impact.

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Features

3 Ways To Ensure Commercial Services Success

An expanded footprint plus three key drivers are crucial to achieving successful commercial business growth at Vantage West Credit Union.
Industry Insights

Journey Mapping, Analytics In Action, And A 16-System Conversion

Five can't-miss data points this week on CreditUnions.com
Features

Mobile And Digital Strategies To Know This Year

Five can't-miss data points this week on CreditUnions.com.
Industry Insights

Job Training, Success Navigator, On Leadership

Five can't-miss data points this week on CreditUnions.com.
Features

Funding Job Training With A Twist

A small Ohio credit union includes income replacement in a loan package aimed at spurring personal and community economic development.
Features

What’s In A Name: Success Navigator

American 1’s new HR specialist aims to help resolve day-to-day obstacles on a staffer’s path to success.
Credit Union Industry Commentary

Are We Doing Enough?

Now’s the time to go beyond financial metrics to measure — and empower — employee, member, and community impact.
Features

How Nusenda Creates Job Opportunities, One Internship At A Time

The New Mexico credit union has hired 23 of its own interns originating from a course on finance careers exploration.
Features

How ELGA Went All In On Downtown Flint

It’s all a matter of timing as ELGA joins in on the revitalization of a once-moribund main street in one of America’s iconic industrial cities.
Callahan Collections

How A New CEO Watered The Garden And Watched Her Credit Union Bloom

After a decade of slow growth, Patelco hired a new CEO in 2013. Erin Mendez brought new ideas and jumpstarted a new culture at the ...
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.

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