Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Best Of January 2019

Based on January traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

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Jim Minge On Leadership

The CEO of Texas Trust Credit Union talks about what he’s learned through the years, how he found his way from auditor to credit union CEO, and why there’s no room for a big ego when it comes to helping members.

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Credit Union Industry Commentary

Turn That Annual Report Into A Living Report

Credit unions should harness the power of technology to provide real-time updates on their financial and social impact.
Industry Insights

Member Experience, Fourth Quarter Data, Living Report

Five can't-miss data points this week on CreditUnions.com.
Callahan Collections

What Is Mid-Management’s Role In Strategy Development

For many, thinking about the credit union as a whole is a brand-new experience.
Industry Insights

Rewards, Referrals, And Returns

Five can't-miss data points this week on CreditUnions.com.
Industry Insights

Member Satisfaction Is High. It Could Be Higher.

One study shows opportunity for credit union service in the year ahead.
Industry Insights

Best Of January 2019

Based on January traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Industry Insights

Analytics, Autos, And Attracting Deposits

Five can't-miss data points this week on CreditUnions.com.
Industry Insights

Fighting Fraud And Dissecting Data

Five can't-miss data points this week on CreditUnions.com.
Features

Jim Minge On Leadership

The CEO of Texas Trust Credit Union talks about what he’s learned through the years, how he found his way from auditor to credit union ...
Industry Insights

Great Hires And Tough Decisions

Five can't-miss data points this week on CreditUnions.com.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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