Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

4 Opportunities For 2019

This past year, leaders at Callahan & Associates have noted several recurring themes that the firm has identified as opportunities for 2019.

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Best Of December 2018

Based on December traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

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Features

What’s In A Name: Chief Experience Officer

Stacy Armijo works across her enterprise and the community to promote member service and brand awareness at Amplify Credit Union.
Credit Union Industry Commentary

Are Your People Prepared?

A family reunion fracas spurs some thought about why it's important to prepare everyone in an organization to tell its story.
Features

How To Prioritize Strategy In 2019

A solid strategy helps credit unions make the most difficult of business decisions: Choosing what not to do.
Features

How To Capitalize On Member Intelligence

The power of data analytics to inform and personalize credit union outreach represents a new frontier for member service.
Industry Insights

4 Opportunities For 2019

This past year, leaders at Callahan & Associates have noted several recurring themes that the firm has identified as opportunities for 2019.
Credit Union Industry Commentary

The Importance Of Collaboration In 2019

Credit unions must deliver ever-greater value to their members. This requires constant investment that is made easier, and more successful, by collaboration.
Features

New Year’s Resolution: Build A Better Member Onboarding Program

BECU used member insights to rebuild its onboarding process, acclimating members to the credit union in one-third of the time.
Industry Insights

Best Of December 2018

Based on December traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Callahan Collections

Credit Unions And The Gift Of Financial Wellness

Debt management mixes with the financial cooperative ethos in a year-round campaign for financial health.
Industry Insights

True North, Employee Dreams, Holiday Help

Five can't-miss data points this week on CreditUnions.com.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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