JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
What’s In A Name: Vice President For Corporate Partnerships And Advocacy
March 16, 2020
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Air Force veteran and longtime ABECU executive Larry Sewell helps Together Credit Union move onward and upward.
15 Leaders. 3 Questions. Insights For All.
March 9, 2020
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Credit union leaders celebrate International Women’s Day with working tips, career lessons, and legacy desires.
Lessons In Leadership, A High-Level Shake Up, And A Decade Of Growth
March 9, 2020
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Five can’t-miss data points this week on CreditUnions.com.
A High-Level Shake Up Supports Credit Union Success
March 9, 2020
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A reorganization to the senior leadership team in 2019 has had a positive, powerful impact at TwinStar Credit Union.
Help Members Soar, Not Simply Survive
March 9, 2020
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With a new partnership and approach to driving engagement, Affinity FCU is fostering a thriving membership.
Member Experience Drives Digital Dealings At Bay Federal
March 2, 2020
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The California cooperative is four years into a digital evolution that relies heavily on member feedback.
Loan Participations: Sharing Risk And Reward
March 1, 2020
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Loan participations are a proven way to address liquidity concerns and add some income. They can also be complicated, but there’s help.
From Texas To Tampa: How A Microloan Program Aims To Serve Small-Business Owners Across America
February 24, 2020
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A meeting between a socially minded lender in Texas and a credit union in Florida leads to an innovative microlending program with nationwide applicability.
Financial Wellness, Strategic Pillars, And Small Business Loans
February 24, 2020
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Five can’t-miss data points this week on CreditUnions.com.
Inclusion Insights Kick Off This Year’s GAC
February 24, 2020
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The Small Credit Union Roundtable featured CEOs bringing members into the financial mainstream and NCUA chair Rodney Hood on the regulator’s role.
What’s In A Name: Vice President For Corporate Partnerships And Advocacy
Air Force veteran and longtime ABECU executive Larry Sewell helps Together Credit Union move onward and upward.
15 Leaders. 3 Questions. Insights For All.
Credit union leaders celebrate International Women’s Day with working tips, career lessons, and legacy desires.
Lessons In Leadership, A High-Level Shake Up, And A Decade Of Growth
Five can't-miss data points this week on CreditUnions.com.
A High-Level Shake Up Supports Credit Union Success
A reorganization to the senior leadership team in 2019 has had a positive, powerful impact at TwinStar Credit Union.
Help Members Soar, Not Simply Survive
With a new partnership and approach to driving engagement, Affinity FCU is fostering a thriving membership.
Member Experience Drives Digital Dealings At Bay Federal
The California cooperative is four years into a digital evolution that relies heavily on member feedback.
Loan Participations: Sharing Risk And Reward
Loan participations are a proven way to address liquidity concerns and add some income. They can also be complicated, but there’s help.
From Texas To Tampa: How A Microloan Program Aims To Serve Small-Business Owners Across America
A meeting between a socially minded lender in Texas and a credit union in Florida leads to an innovative microlending program with nationwide applicability.
Financial Wellness, Strategic Pillars, And Small Business Loans
Five can't-miss data points this week on CreditUnions.com.
Inclusion Insights Kick Off This Year’s GAC
The Small Credit Union Roundtable featured CEOs bringing members into the financial mainstream and NCUA chair Rodney Hood on the regulator’s role.
Browse Topics
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.