JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Investing In Kentucky’s Financial And Physical Wellness
February 24, 2020
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Fort Knox FCU is now Abound, and it has a holistic plan to help improve health and wellness among the people it serves.
Lessons From A YouTube Series
February 21, 2020
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Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
How To Launch A Day Of Service On A Budget
February 18, 2020
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Altra Federal Credit Union offers tips and insight for credit unions that want to set aside an official day to positively impact their communities.
Shine On! A New Culture Means Brighter Days At Sun Community FCU.
February 14, 2020
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Simple changes make it clear this California cooperative is in the people business.
Switching To The Offensive
February 10, 2020
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With old troubles in the past, USAlliance will pursue new opportunities.
Innovators, Engagement Scores, And Community Inclusion
February 10, 2020
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Five can’t-miss data points this week on CreditUnions.com.
What’s In A Name: Community Inclusion Manager
February 10, 2020
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At Veridian Credit Union, Angela Weekley is nearing a decade of building bridges between cooperative and community.
Putting Portland Rentals Within Reach
February 4, 2020
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Consolidated Community Credit Union includes a security deposit loan among its package of new mortgage products that address the housing crunch in the Northwestern city’s market.
Best Of January 2020
February 4, 2020
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Welcome to the 2020s. Based on January traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
How Green Can You Go? VSECU Is All-In On Energy-Savings Lending.
January 28, 2020
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Tree-hugging roots run deep at the Vermont credit union, which offers an array of lending and deposit products aimed at fighting climate change.
Investing In Kentucky’s Financial And Physical Wellness
Fort Knox FCU is now Abound, and it has a holistic plan to help improve health and wellness among the people it serves.
Lessons From A YouTube Series
Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
How To Launch A Day Of Service On A Budget
Altra Federal Credit Union offers tips and insight for credit unions that want to set aside an official day to positively impact their communities.
Shine On! A New Culture Means Brighter Days At Sun Community FCU.
Simple changes make it clear this California cooperative is in the people business.
Switching To The Offensive
With old troubles in the past, USAlliance will pursue new opportunities.
Innovators, Engagement Scores, And Community Inclusion
Five can't-miss data points this week on CreditUnions.com.
What’s In A Name: Community Inclusion Manager
At Veridian Credit Union, Angela Weekley is nearing a decade of building bridges between cooperative and community.
Putting Portland Rentals Within Reach
Consolidated Community Credit Union includes a security deposit loan among its package of new mortgage products that address the housing crunch in the Northwestern city’s ...
Best Of January 2020
Welcome to the 2020s. Based on January traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
How Green Can You Go? VSECU Is All-In On Energy-Savings Lending.
Tree-hugging roots run deep at the Vermont credit union, which offers an array of lending and deposit products aimed at fighting climate change.
Browse Topics
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.