JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
The Credit Union Mindset Imperative
January 8, 2020
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A collaborative culture that sticks to old principles while embracing innovation remains a key to the movement’s responsiveness and relevance.
Closing The Purpose Gap
January 8, 2020
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Credit unions have been making decisions based on perceived outcomes rather than purpose. That needs to change.
A Talent Imperative Facing Credit Unions
January 8, 2020
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A 2020 challenge: How to deepen relationships between staff, members, and the tech tools that bind, or separate, them.
Making Foundational Change $1 At A Time
January 7, 2020
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Funded by members, the SECU Foundation works closely with its vast branch network to balance giving and impact from the mountains to the sea.
Credit Union Imperatives For 2020
January 7, 2020
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Strategic decisions made around three essential elements will prove critical to the future success of the credit union movement.
Make Plans For 2020
December 30, 2019
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The most successful decade in the history of the movement is coming to an end. How can credit unions prepare for what comes next?
4 Ways To Help Members Tackle Their Savings Resolutions
December 23, 2019
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Credit unions across the country are deploying creative solutions to engage members and encourage savings.
Charter Changes, Data Scientists, Foundational Support
December 16, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Fostering Foundation Support From Branch To Board
December 16, 2019
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The SECU Foundation relies on personnel and resources from across its parent credit union to increase capacity and visibility.
How Does A Charter Change Affect Credit Union Performance?
December 16, 2019
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Data from Callahan & Associates documents the performance in four key areas for credit unions that have made a charter change over the past decade.
Closing The Purpose Gap
Credit unions have been making decisions based on perceived outcomes rather than purpose. That needs to change.
A Talent Imperative Facing Credit Unions
A 2020 challenge: How to deepen relationships between staff, members, and the tech tools that bind, or separate, them.
Making Foundational Change $1 At A Time
Funded by members, the SECU Foundation works closely with its vast branch network to balance giving and impact from the mountains to the sea.
Credit Union Imperatives For 2020
Strategic decisions made around three essential elements will prove critical to the future success of the credit union movement.
Make Plans For 2020
The most successful decade in the history of the movement is coming to an end. How can credit unions prepare for what comes next?
4 Ways To Help Members Tackle Their Savings Resolutions
Credit unions across the country are deploying creative solutions to engage members and encourage savings.
Charter Changes, Data Scientists, Foundational Support
Five can't-miss data points this week on CreditUnions.com.
Fostering Foundation Support From Branch To Board
The SECU Foundation relies on personnel and resources from across its parent credit union to increase capacity and visibility.
How Does A Charter Change Affect Credit Union Performance?
Data from Callahan & Associates documents the performance in four key areas for credit unions that have made a charter change over the past decade.
Browse Topics
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
The Credit Union Mindset Imperative