JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How Excite Credit Union Primes The Pump For College Education
January 27, 2020
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The Silicon Valley credit union plans to create “a college mindset” with a $25-a-pop savings plan.
Losing The ‘Loan,’ Learning From Blackrock, And Leadership In The Tar Heel State
January 21, 2020
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Five can’t-miss data points this week on CreditUnions.com.
How To Foster A New Culture Across The Credit Union
January 20, 2020
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When Commonwealth Credit Union rolled out Team 1, it took explicit steps to ensure the new culture would take root and flourish at the Kentucky cooperative.
Jama Campbell On Leadership
January 20, 2020
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The SECU Foundation executive director applies the solution-focused philosophy of leadership she learned in the trenches to the community impact work she now leads.
What Has The World Come To: Inspiration From The CEO Of BlackRock
January 20, 2020
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More purpose trumps maximizing profit at the world’s largest asset manager. Member-owned financial cooperatives should take note.
High Rates, High Trust Nets High Returns For Latino Community Credit Union
January 13, 2020
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The North Carolina cooperative generates strong deposits to fuel a humming lending machine.
How Opportunities Credit Union Throws A Lifeline To Underwater Borrowers
January 13, 2020
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This Vermont cooperative is making life-changing auto loans to rescue borrowers who are underwater or burdened with high-interest debt of all kinds.
Imperatives, Ethical Hacking, And High-Performing Teams
January 13, 2020
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Five can’t-miss data points this week on CreditUnions.com.
How Listerhill’s High-Performing Teams Hit High Marks
January 13, 2020
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The credit union’s new product development strategy brings new leaders with fresh perspectives to the forefront of strategic decision-making.
Tinsel Traditions: Holiday Loan And Savings Accounts Are Alive And Well At Credit Unions
January 9, 2020
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Cooperatives are the last refuges for holiday loans and Christmas club accounts, but members can find skip-a-payment, credit card rewards deals, and post-holiday debt consolidation programs there, too.
How Excite Credit Union Primes The Pump For College Education
The Silicon Valley credit union plans to create “a college mindset” with a $25-a-pop savings plan.
Losing The ‘Loan,’ Learning From Blackrock, And Leadership In The Tar Heel State
Five can't-miss data points this week on CreditUnions.com.
How To Foster A New Culture Across The Credit Union
When Commonwealth Credit Union rolled out Team 1, it took explicit steps to ensure the new culture would take root and flourish at the Kentucky ...
Jama Campbell On Leadership
The SECU Foundation executive director applies the solution-focused philosophy of leadership she learned in the trenches to the community impact work she now leads.
High Rates, High Trust Nets High Returns For Latino Community Credit Union
The North Carolina cooperative generates strong deposits to fuel a humming lending machine.
How Opportunities Credit Union Throws A Lifeline To Underwater Borrowers
This Vermont cooperative is making life-changing auto loans to rescue borrowers who are underwater or burdened with high-interest debt of all kinds.
Imperatives, Ethical Hacking, And High-Performing Teams
Five can't-miss data points this week on CreditUnions.com.
How Listerhill’s High-Performing Teams Hit High Marks
The credit union’s new product development strategy brings new leaders with fresh perspectives to the forefront of strategic decision-making.
Tinsel Traditions: Holiday Loan And Savings Accounts Are Alive And Well At Credit Unions
Cooperatives are the last refuges for holiday loans and Christmas club accounts, but members can find skip-a-payment, credit card rewards deals, and post-holiday debt consolidation ...
Browse Topics
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
What Has The World Come To: Inspiration From The CEO Of BlackRock