JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Funding Job Training With A Twist
July 1, 2019
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A small Ohio credit union includes income replacement in a loan package aimed at spurring personal and community economic development.
What’s In A Name: Success Navigator
July 1, 2019
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American 1’s new HR specialist aims to help resolve day-to-day obstacles on a staffer’s path to success.
Are We Doing Enough?
June 24, 2019
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Now’s the time to go beyond financial metrics to measure — and empower — employee, member, and community impact.
How Nusenda Creates Job Opportunities, One Internship At A Time
June 17, 2019
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The New Mexico credit union has hired 23 of its own interns originating from a course on finance careers exploration.
How ELGA Went All In On Downtown Flint
June 10, 2019
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It’s all a matter of timing as ELGA joins in on the revitalization of a once-moribund main street in one of America’s iconic industrial cities.
How A New CEO Watered The Garden And Watched Her Credit Union Bloom
June 10, 2019
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After a decade of slow growth, Patelco hired a new CEO in 2013. Erin Mendez brought new ideas and jumpstarted a new culture at the California cooperative.
Strategy Season Is Still In Session
May 14, 2019
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Real strategy sets the credit union’s course for a decade or more and helps decision-makers determine where to invest and how to grow. It deserves undivided attention.
Best Of April 2019
May 1, 2019
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Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Contactless, The Great Recession, And 2019 Priorities
April 29, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Take Command Of Your Online Brand
April 22, 2019
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First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
Funding Job Training With A Twist
A small Ohio credit union includes income replacement in a loan package aimed at spurring personal and community economic development.
What’s In A Name: Success Navigator
American 1’s new HR specialist aims to help resolve day-to-day obstacles on a staffer’s path to success.
How Nusenda Creates Job Opportunities, One Internship At A Time
The New Mexico credit union has hired 23 of its own interns originating from a course on finance careers exploration.
How ELGA Went All In On Downtown Flint
It’s all a matter of timing as ELGA joins in on the revitalization of a once-moribund main street in one of America’s iconic industrial cities.
How A New CEO Watered The Garden And Watched Her Credit Union Bloom
After a decade of slow growth, Patelco hired a new CEO in 2013. Erin Mendez brought new ideas and jumpstarted a new culture at the ...
Strategy Season Is Still In Session
Real strategy sets the credit union’s course for a decade or more and helps decision-makers determine where to invest and how to grow. It deserves ...
Best Of April 2019
Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Contactless, The Great Recession, And 2019 Priorities
Five can't-miss data points this week on CreditUnions.com.
Take Command Of Your Online Brand
First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
Browse Topics
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
Are We Doing Enough?