JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Making Foundational Change $1 At A Time
December 9, 2019
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Funded by members, the SECU Foundation works closely with its vast branch network to balance giving and impact from the mountains to the sea.
A Nod To Clients And All The Credit Unions That Measure Member Value
December 2, 2019
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Callahan clients comprise majority of top credit unions in America.
3 CEOs Dish On Managing The Managers Of Technology
December 2, 2019
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Putting tech tools into play, and into their proper place, requires following strategy and letting the experts do the leg work.
A Staffing Strategy With Social Benefits
November 25, 2019
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Locating call centers across its North Carolina footprint maximizes building space for SECU and provides jobs in high unemployment areas.
10 Reasons To Give Thanks For The Credit Union Movement
November 25, 2019
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Before they were hashtags, the concepts of #payitforward and #GivingTuesday were entrenched in the ethos of the industry.
How Martin Eakes Became The Most Hated Man In America (By Payday Lenders)
November 18, 2019
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The CEO of the Self-Help credit unions uses secondary capital to fight predatory lending and protect financially vulnerable consumers.
What Is The State Of Secondary Capital At U.S. Credit Unions?
November 18, 2019
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Interest in secondary capital is growing, and new strategies, larger loans, and precedent-setting decisions by the NCUA could dramatically change the way credit unions deploy it.
How To Make A New HQ Make A Difference
November 18, 2019
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A prime location and tax incentives helped Ascentra Credit Union place a new headquarters building at the heart of downtown and underscore its vital role in the community.
Of Giveback And Growth
November 12, 2019
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Community giveback is one of Michigan State University Federal Credit Union’s strategic initiatives. How much did it give across 2018? How did that help the credit union grow?
A Boost In Pay For Labor Day
November 12, 2019
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Credit unions across the country are boosting their minimum wage.
Making Foundational Change $1 At A Time
Funded by members, the SECU Foundation works closely with its vast branch network to balance giving and impact from the mountains to the sea.
A Nod To Clients And All The Credit Unions That Measure Member Value
Callahan clients comprise majority of top credit unions in America.
3 CEOs Dish On Managing The Managers Of Technology
Putting tech tools into play, and into their proper place, requires following strategy and letting the experts do the leg work.
A Staffing Strategy With Social Benefits
Locating call centers across its North Carolina footprint maximizes building space for SECU and provides jobs in high unemployment areas.
10 Reasons To Give Thanks For The Credit Union Movement
Before they were hashtags, the concepts of #payitforward and #GivingTuesday were entrenched in the ethos of the industry.
How Martin Eakes Became The Most Hated Man In America (By Payday Lenders)
The CEO of the Self-Help credit unions uses secondary capital to fight predatory lending and protect financially vulnerable consumers.
What Is The State Of Secondary Capital At U.S. Credit Unions?
Interest in secondary capital is growing, and new strategies, larger loans, and precedent-setting decisions by the NCUA could dramatically change the way credit unions deploy ...
How To Make A New HQ Make A Difference
A prime location and tax incentives helped Ascentra Credit Union place a new headquarters building at the heart of downtown and underscore its vital role ...
Of Giveback And Growth
Community giveback is one of Michigan State University Federal Credit Union’s strategic initiatives. How much did it give across 2018? How did that help the ...
A Boost In Pay For Labor Day
Credit unions across the country are boosting their minimum wage.
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.