JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
The Importance Of Collaboration In 2019
January 1, 2019
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Credit unions must deliver ever-greater value to their members. This requires constant investment that is made easier, and more successful, by collaboration.
New Year’s Resolution: Build A Better Member Onboarding Program
December 31, 2018
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BECU used member insights to rebuild its onboarding process, acclimating members to the credit union in one-third of the time.
Best Of December 2018
December 31, 2018
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Based on December traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Credit Unions And The Gift Of Financial Wellness
December 18, 2018
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Debt management mixes with the financial cooperative ethos in a year-round campaign for financial health.
True North, Employee Dreams, Holiday Help
December 17, 2018
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Five can’t-miss data points this week on CreditUnions.com.
What’s In A Name: Dream Manager
December 17, 2018
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Debra O’Bryan helps employees be the best version of themselves at CommunityAmerica Credit Union.
Help For The Holidays And Beyond
December 17, 2018
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A leader of St. Louis Community Credit Union shares how the cooperative works every day to be “the social conscience of banking.”
CUbroadcast Highlights Callahan’s 100% Employee-Ownership Model
December 11, 2018
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Callahan’s Managing Partner Jon Jeffreys discusses the new ownership model and how it benefits both employees and the credit union industry.
New Year’s Resolution: Help Members Live Life Fully
December 10, 2018
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USAlliance Financial embraces a new motto and finds small ways to make a big difference in the lives of members.
Best Of November 2018
December 3, 2018
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Based on November traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
New Year’s Resolution: Build A Better Member Onboarding Program
BECU used member insights to rebuild its onboarding process, acclimating members to the credit union in one-third of the time.
Best Of December 2018
Based on December traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Credit Unions And The Gift Of Financial Wellness
Debt management mixes with the financial cooperative ethos in a year-round campaign for financial health.
True North, Employee Dreams, Holiday Help
Five can't-miss data points this week on CreditUnions.com.
What’s In A Name: Dream Manager
Debra O’Bryan helps employees be the best version of themselves at CommunityAmerica Credit Union.
Help For The Holidays And Beyond
A leader of St. Louis Community Credit Union shares how the cooperative works every day to be “the social conscience of banking.”
CUbroadcast Highlights Callahan’s 100% Employee-Ownership Model
Callahan's Managing Partner Jon Jeffreys discusses the new ownership model and how it benefits both employees and the credit union industry.
New Year’s Resolution: Help Members Live Life Fully
USAlliance Financial embraces a new motto and finds small ways to make a big difference in the lives of members.
Best Of November 2018
Based on November traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Browse Topics
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
All Eyes On AI
Aaron Passman
Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
How Does BCU Put AI Policy Into Practice?
Marc Rapport
AI governance matters as much as innovation when it comes to AI. Learn how BCU built an AI practice that prioritizes data integrity, risk management, and real world decision making.
The Importance Of Collaboration In 2019