JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A Core Concern
December 3, 2018
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Five can’t-miss data points this week on CreditUnions.com.
The Best Core For Your Credit Union
December 3, 2018
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How to find the best vendor to fit your credit union’s needs.
Mission, Give Back, And Online Reviews
November 26, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Help For The Holidays: How Guadalupe Credit Union Meets Mission
November 26, 2018
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The New Mexico credit union’s year-round financial wellness and literacy efforts take on even more meaning this time of year.
8 Ways To Give Back Beyond #GivingTuesday
November 26, 2018
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For the credit union movement — and its history of community volunteerism and charitable give back — any day can be Giving Tuesday.
Giving Thanks, Black Friday Lending, And Grant Funding
November 19, 2018
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Six can’t-miss data points this week on CreditUnions.com.
Grant Funding In 2018
November 19, 2018
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Low-income credit unions from 42 states and the District of Columbia received grants from the NCUA this year. Where did the money go?
A Black Friday Special That Meets Yearlong Needs
November 19, 2018
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Members Advantage Community Credit Union’s holiday loan meets member needs over the holiday season and uncovers opportunities for credit building all year long.
Inclusion And The Credit Union Difference
November 12, 2018
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Internal diversity resource groups help build an engaged, committed workplace.
Won’t We Be Their Neighbors?
November 12, 2018
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A Mr. Rogers commencement speech shows how business theories can inspire the human dimension of credit union service.
The Best Core For Your Credit Union
How to find the best vendor to fit your credit union’s needs.
Mission, Give Back, And Online Reviews
Five can't-miss data points this week on CreditUnions.com.
Help For The Holidays: How Guadalupe Credit Union Meets Mission
The New Mexico credit union’s year-round financial wellness and literacy efforts take on even more meaning this time of year.
8 Ways To Give Back Beyond #GivingTuesday
For the credit union movement — and its history of community volunteerism and charitable give back — any day can be Giving Tuesday.
Giving Thanks, Black Friday Lending, And Grant Funding
Six can't-miss data points this week on CreditUnions.com.
Grant Funding In 2018
Low-income credit unions from 42 states and the District of Columbia received grants from the NCUA this year. Where did the money go?
A Black Friday Special That Meets Yearlong Needs
Members Advantage Community Credit Union's holiday loan meets member needs over the holiday season and uncovers opportunities for credit building all year long.
Inclusion And The Credit Union Difference
Internal diversity resource groups help build an engaged, committed workplace.
Browse Topics
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
All Eyes On AI
Aaron Passman
Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
How Does BCU Put AI Policy Into Practice?
Marc Rapport
AI governance matters as much as innovation when it comes to AI. Learn how BCU built an AI practice that prioritizes data integrity, risk management, and real world decision making.
Won’t We Be Their Neighbors?