JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Military Credit Unions, Loan Performance, In-House Video
November 12, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Military Credit Unions Lead The Way On Veterans Day
November 11, 2019
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This Veterans Day, see how military credit unions stack up to the industry as a whole.
Lake Trust Builds Big Dreams With Microloans
November 5, 2019
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The Michigan credit union relies on experience and commitment to help small- business owners achieve their dreams.
The AACUC’s King Day Message To The Movement
November 4, 2019
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The African-American Credit Union Coalition builds on credit unions’ history of empowering economic equality and inclusion.
To Hell With Harvey: How TDECU Responded When A Hurricane Hit Home
November 4, 2019
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After the Category 4 Hurricane Harvey decimated parts of southeastern Texas, TDECU vowed to keep 100% of its members in their homes.
Help For The Holidays And Beyond
November 4, 2019
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A leader of St. Louis Community Credit Union shares how the cooperative works every day to be “the social conscience of banking.”
Credit Unions And The Gift Of Financial Wellness
November 4, 2019
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Debt management mixes with the financial cooperative ethos in a year-round campaign for financial health.
10 Years. 200 Members. $3 Million In Debt Reduction.
November 4, 2019
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Firefly Federal Credit Union’s local partnership helps members attain credit worthiness.
California Coast And The Living Wage
November 4, 2019
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How the San Diego credit union is implementing a new compensation system and considering the living wage measure.
Credit Unions Pay It Forward In More Ways Than One
November 4, 2019
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Learn how four credit unions are making a major impact on their communities, from small everyday acts throughout the year to large-scale volunteer events.
Military Credit Unions, Loan Performance, In-House Video
Five can't-miss data points this week on CreditUnions.com.
Military Credit Unions Lead The Way On Veterans Day
This Veterans Day, see how military credit unions stack up to the industry as a whole.
Lake Trust Builds Big Dreams With Microloans
The Michigan credit union relies on experience and commitment to help small- business owners achieve their dreams.
The AACUC’s King Day Message To The Movement
The African-American Credit Union Coalition builds on credit unions’ history of empowering economic equality and inclusion.
To Hell With Harvey: How TDECU Responded When A Hurricane Hit Home
After the Category 4 Hurricane Harvey decimated parts of southeastern Texas, TDECU vowed to keep 100% of its members in their homes.
Help For The Holidays And Beyond
A leader of St. Louis Community Credit Union shares how the cooperative works every day to be “the social conscience of banking.”
Credit Unions And The Gift Of Financial Wellness
Debt management mixes with the financial cooperative ethos in a year-round campaign for financial health.
10 Years. 200 Members. $3 Million In Debt Reduction.
Firefly Federal Credit Union’s local partnership helps members attain credit worthiness.
California Coast And The Living Wage
How the San Diego credit union is implementing a new compensation system and considering the living wage measure.
Credit Unions Pay It Forward In More Ways Than One
Learn how four credit unions are making a major impact on their communities, from small everyday acts throughout the year to large-scale volunteer events.
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.