JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Fired Up About Philanthropy
November 4, 2019
No Comments
How Mazuma Credit Union created a foundation to supplement community service volunteerism.
A Credit Union Home For Habitat Homebuilding
November 4, 2019
No Comments
A South Carolina credit union expands its relationship with Habitat for Humanity and plants a stake in community service.
A Method To Measure Member Relationships
October 30, 2019
No Comments
See how credit unions in different regions of the country are engaging with their members in this detailed ROM breakdown.
3.3 Billion Ways To Showcase The Credit Union Difference
October 25, 2019
No Comments
Credit unions across the country offer members better rates, reduced fees, and other patronage perks. That’s something to celebrate.
The Role Of Lakota Federal Credit Union In A Banking Desert
October 25, 2019
No Comments
As the cooperative celebrates its third anniversary, a survey shows 31% of members have opened a savings account for the first time in their lives.
Bye Bye Banking Desert
October 25, 2019
No Comments
Market conditions in Montana left a small community on the verge of being bankless. That’s when Vocal Credit Union spoke up.
Helping St. Louis Help Itself
October 21, 2019
No Comments
1st Financial combines the right products with direct engagement to help underbanked residents build credit and financial security.
Bank Buying, Sustainable Living, HMDA Data
October 21, 2019
No Comments
Five can’t-miss data points this week on CreditUnions.com.
How To Balance Complaint Resolution And Brand Building On Social Media
October 15, 2019
No Comments
When its social media channel overheats, BECU’s 10-person team helps members cool down.
Allegacy’s Guide To Improving Employee Well-Being
October 15, 2019
No Comments
The North Carolina-based institution became the first to publicly report its corporate health metrics. Here’s why it thinks others should follow.
Fired Up About Philanthropy
How Mazuma Credit Union created a foundation to supplement community service volunteerism.
A Credit Union Home For Habitat Homebuilding
A South Carolina credit union expands its relationship with Habitat for Humanity and plants a stake in community service.
A Method To Measure Member Relationships
See how credit unions in different regions of the country are engaging with their members in this detailed ROM breakdown.
3.3 Billion Ways To Showcase The Credit Union Difference
Credit unions across the country offer members better rates, reduced fees, and other patronage perks. That’s something to celebrate.
The Role Of Lakota Federal Credit Union In A Banking Desert
As the cooperative celebrates its third anniversary, a survey shows 31% of members have opened a savings account for the first time in their lives.
Bye Bye Banking Desert
Market conditions in Montana left a small community on the verge of being bankless. That’s when Vocal Credit Union spoke up.
Helping St. Louis Help Itself
1st Financial combines the right products with direct engagement to help underbanked residents build credit and financial security.
Bank Buying, Sustainable Living, HMDA Data
Five can't-miss data points this week on CreditUnions.com.
How To Balance Complaint Resolution And Brand Building On Social Media
When its social media channel overheats, BECU’s 10-person team helps members cool down.
Allegacy’s Guide To Improving Employee Well-Being
The North Carolina-based institution became the first to publicly report its corporate health metrics. Here’s why it thinks others should follow.
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.