JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How To Balance Complaint Resolution And Brand Building On Social Media
October 15, 2019
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When its social media channel overheats, BECU’s 10-person team helps members cool down.
Allegacy’s Guide To Improving Employee Well-Being
October 15, 2019
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The North Carolina-based institution became the first to publicly report its corporate health metrics. Here’s why it thinks others should follow.
If You Build It They Will Come
October 15, 2019
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Northwest Community Credit Union is moving its headquarters to downtown Eugene, OR, in the hopes it will help revitalize an under-utilized area.
Credit Unions Hammer Away At Unemployment
October 15, 2019
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Job fairs, management training programs, and loan relief benefit local employment rates.
Community Service, Impact, And A Plan For 2025
October 15, 2019
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Five can’t-miss data points this week on CreditUnions.com.
6 Credit Unions Take On 1 Shared Day Of Service
October 15, 2019
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There’s a growing trend in Credit Union Land that’s encouraging employees to spend Columbus Day on the road, volunteering and giving back to their communities.
What’s In A Name: Senior Vice President Of Community Impact
October 14, 2019
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A history with nonprofits and actively listening to community partners helps Heather McKissick lead her to team to excel in three high-impact areas at University FCU.
It’s 2025. Do You Know Where Your Credit Union Is?
October 14, 2019
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Listerhill Credit Union’s Forge Strategy sets the course for the next five years at the Alabama cooperative.
What’s Your North Star?
October 14, 2019
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Many credit unions talk about mission, vision, and values. But even a guiding light requires people to look up and follow it.
What Does Fintech Innovation Look Like In Credit Union Land?
October 7, 2019
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A nonprofit program launched by Digital FCU fosters next-gen talent and ideas, and the nation has noticed.
How To Balance Complaint Resolution And Brand Building On Social Media
When its social media channel overheats, BECU’s 10-person team helps members cool down.
Allegacy’s Guide To Improving Employee Well-Being
The North Carolina-based institution became the first to publicly report its corporate health metrics. Here’s why it thinks others should follow.
If You Build It They Will Come
Northwest Community Credit Union is moving its headquarters to downtown Eugene, OR, in the hopes it will help revitalize an under-utilized area.
Credit Unions Hammer Away At Unemployment
Job fairs, management training programs, and loan relief benefit local employment rates.
Community Service, Impact, And A Plan For 2025
Five can't-miss data points this week on CreditUnions.com.
6 Credit Unions Take On 1 Shared Day Of Service
There’s a growing trend in Credit Union Land that’s encouraging employees to spend Columbus Day on the road, volunteering and giving back to their communities. ...
What’s In A Name: Senior Vice President Of Community Impact
A history with nonprofits and actively listening to community partners helps Heather McKissick lead her to team to excel in three high-impact areas at University ...
It’s 2025. Do You Know Where Your Credit Union Is?
Listerhill Credit Union’s Forge Strategy sets the course for the next five years at the Alabama cooperative.
What Does Fintech Innovation Look Like In Credit Union Land?
A nonprofit program launched by Digital FCU fosters next-gen talent and ideas, and the nation has noticed.
Browse Topics
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
What’s Your North Star?