Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Best Of March 2018

Based on March traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

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Industry Insights

5 Design Elements That Influence Member Behavior

Every detail in the member experience sends a message about how they should act. Thoughtful tweaks on the credit union’s part can lead to smarter ...
Credit Union Industry Commentary

How Do Credit Unions Counter Fake News?

Banks are peddling a false narrative about credit unions based on real facts. To counter this, focus on a public narrative about mission.
Industry Insights

The American Financial Health Crisis

Three takeaways from the first day of the 2018 LendIt Fintech conference.
Features

A New Credit Union For A Membership’s Needs

LGFCU is creating a spinoff credit union to serve growing business services and mobile banking demands within its existing field of membership.
Industry Insights

Best Of March 2018

Based on March traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Credit Union Industry Commentary

The Threat And Opportunity In The Gig Economy

It’s time to ask questions and think strategically about how to help this fast-growing segment of the American workforce.
Credit Union Industry Commentary

Why First Millennial Matters

A common bond across space and time is still a bond. Credit unions must make the case for millennials and beyond.
Industry Insights

CUbroadcast Highlights How I Accidentally Raised Money-Smart Teens

In episode No. 921, Callahan consultant Sharon Simpson sits down with Mike Lawson to talk money management for teens.
Features

The Great Debt Paydown Challenge

How one Wisconsin credit union encourages members to reduce debt and improve their debt-to-income ratio.
Industry Insights

First-Time Homebuyers, Automation, And NII

Five can’t-miss data points this week on CreditUnions.com.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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