Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

5 Small Loans That Make A Big Difference

A loan doesn’t have to be massive to be mighty. These high-impact programs have an outsize effect on members and communities.
Industry Insights

10 Strategic Questions, Raising Deposit Rates, And More

Five can’t-miss data points this week on CreditUnions.com.
Credit Union Industry Commentary

Is The Credit Union Movement Ambitious Enough?

Credit unions are different, and better. Consumers are catching on, but market share indicates untapped opportunity awaits.
Features

10 Questions That Keep Credit Union Leaders Up At Night (And What To Do About Them)

Financial services move fast. These credit unions have discovered ways to move faster.
Industry Insights

How To Build BI, #RelationshipGoals, Credit Union Horticulture

Five can’t-miss data points this week on CreditUnions.com.
Credit Union Industry Commentary

Does Your Credit Union Have A Horticulturalist?

Growing a productive company culture requires different care for “annuals” and “perennials.”
Credit Union Industry Commentary

Deposit Hungry? Put A Little BE On It.

Three behavioral economics concepts can boost savings during a liquidity crunch.
Features

Harness The Wisdom Of The Crowd

Industries across the globe, including financial cooperatives, are making good use of mob mentality.
Credit Union Industry Commentary

Happy Inter-Dependence Day: How Credit Unions Make Us More Free

Profits aren’t un-American, but empowering economic freedom is the difference-maker in the credit union brand of patriotism.
Industry Insights

Analytical Minds, Financial Independence, And Ghosting

Five can’t-miss data points this week on CreditUnions.com.
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.

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