JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
International Credit Union Day 2018 Giveback: American 1
October 15, 2018
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On the platinum anniversary of International Credit Union Day, CreditUnions.com looks at how different credit unions return value to members to showcase the credit union difference.
Strategic Planning Is More Than A Fall Weekend
October 15, 2018
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Taking time throughout the year to discuss the credit union’s strategic direction will help leaders address changes to the landscape as they occur.
Incentives For Purpose, Money Market Rates, And 5-Star Reviews
October 8, 2018
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Five can’t-miss data points this week on CreditUnions.com.
An Incentive For Purpose, Not Personal Gain
October 8, 2018
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Affinity Plus Federal Credit Union redirects incentive payouts on ancillary loan services to contribute to foundation funding.
Best Of September 2018
October 8, 2018
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Based on September traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
This Season, Don’t Fall Back On The ‘Old Reliables’
September 24, 2018
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Challenging the reticent and pushing for actionable insight from naysayers can enliven a stagnant feedback loop and push company culture forward.
Fewer Branches, Doubled Assets, And Self-Service
September 24, 2018
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Five can’t-miss data points this week on CreditUnions.com.
5 Ways To Fund A Foundation
September 17, 2018
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There are hundreds of state and credit union league foundations across the United States that accept and disperse charitable donations with the goal of leaving a lasting legacy on their communities. Here, three credit unions and two leagues discuss start-up capital for their foundations, ongoing financial stability, and more. For credit unions thinking about standing
What’s In A Name: Culture And Values Officer
September 17, 2018
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Travis Flora is in charge of ensuring silo-free communication and individual empowerment across Commonwealth Credit Union.
Restoring Cooperative Principles At NCUA
September 14, 2018
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At the heart of credit unions is a new organizational model based in cooperative design. It should also be at the core of the regulatory system. A radical overhaul is called for.
International Credit Union Day 2018 Giveback: American 1
On the platinum anniversary of International Credit Union Day, CreditUnions.com looks at how different credit unions return value to members to showcase the credit union ...
Incentives For Purpose, Money Market Rates, And 5-Star Reviews
Five can't-miss data points this week on CreditUnions.com.
An Incentive For Purpose, Not Personal Gain
Affinity Plus Federal Credit Union redirects incentive payouts on ancillary loan services to contribute to foundation funding.
Best Of September 2018
Based on September traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
This Season, Don’t Fall Back On The ‘Old Reliables’
Challenging the reticent and pushing for actionable insight from naysayers can enliven a stagnant feedback loop and push company culture forward.
Fewer Branches, Doubled Assets, And Self-Service
Five can't-miss data points this week on CreditUnions.com.
5 Ways To Fund A Foundation
There are hundreds of state and credit union league foundations across the United States that accept and disperse charitable donations with the goal of leaving ...
What’s In A Name: Culture And Values Officer
Travis Flora is in charge of ensuring silo-free communication and individual empowerment across Commonwealth Credit Union.
Restoring Cooperative Principles At NCUA
At the heart of credit unions is a new organizational model based in cooperative design. It should also be at the core of the regulatory ...
Browse Topics
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Strategic Planning Is More Than A Fall Weekend