Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

What’s Your Sign?

Seeing a northern Virginia farm go bold prompts considerations of what credit unions can tell their members and their communities.

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Best Of February 2018

Based on February traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

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What Would Mr. Rogers Say?

A half-century after he helped save public broadcasting, what can the TV icon, and my family friend, teach the credit union movement in its own moment of crisis?

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The Difference Is In The Mission

How credit unions define their mission, and the actions they take to deliver on it, creates member value as well as a distinct competitive advantage for the movement.

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A Question Of Culture

Whether a credit union’s staff and leadership is comfortable going off script to solve member problems is a matter of culture.

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Credit Union Industry Commentary

What’s Your Sign?

Seeing a northern Virginia farm go bold prompts considerations of what credit unions can tell their members and their communities.
Credit Union Industry Commentary

Who Will Be Our Mr. Rogers?

The credit union movement needs to tell its small stories, the ones that bankers can't tell.
Industry Insights

Best Of February 2018

Based on February traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Credit Union Industry Commentary

What Would Mr. Rogers Say?

A half-century after he helped save public broadcasting, what can the TV icon, and my family friend, teach the credit union movement in its own ...
Credit Union Industry Commentary

How Do Credit Unions Measure Success?

Financial institutions are in the numbers business, but credit unions must also look beyond metrics like growth, share, and loss.
Credit Union Industry Commentary

The Difference Is In The Mission

How credit unions define their mission, and the actions they take to deliver on it, creates member value as well as a distinct competitive advantage ...
Graph Of The Week

2017 Credit Union Impact Report

Lending, savings, community support, and more. Credit unions had a busy year.
Credit Union Industry Commentary

Credit Unions Matter. But Do Members Care?

If members don’t think their credit union is relevant, sooner or later, it won’t be.
Credit Union Industry Commentary

A Question Of Culture

Whether a credit union's staff and leadership is comfortable going off script to solve member problems is a matter of culture.
Credit Union Industry Commentary

If A Tree Falls In A Forest, Can It Be Taxed?

Credit unions don't want to lose their tax exemption, but does the movement take the time to explain member-ownership? And why it matters?

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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