JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Happy Inter-Dependence Day: How Credit Unions Make Us More Free
July 3, 2018
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Profits aren’t un-American, but empowering economic freedom is the difference-maker in the credit union brand of patriotism.
Analytical Minds, Financial Independence, And Ghosting
July 2, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Ask Tough Questions Before Investing In New Capabilities
July 2, 2018
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To meet consumer expectations in the digital space, credit unions must think differently about their entire operation, not just technology platforms.
The Thread That Binds
July 1, 2018
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Jeanne D’Arc, one of the country’s oldest credit unions, taps into its mill-town past to demonstrate its commitment to its hometown’s future.
Is Financial Health ‘A’ Thing Or ‘THE’ Thing?
June 27, 2018
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Two conferences this spring bring to light five ideas that credit unions can use.
The Member Experience Runs Deep In Credit Union Land
June 25, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Shared Purpose, Powerful Motivation
June 25, 2018
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Defining what makes the credit union different can be the key to ensuring employees articulate that difference in word and deed.
Speak For Yourself
June 18, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Pop-Up Branch, Bank Acquisition, Trigger Words, And More
June 11, 2018
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Five can’t-miss data points this week on CreditUnions.com.
4 Ways To Turn Data Analytics Into A Credit Union Differentiator
June 11, 2018
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Analytics has been a major topic for some time among credit union strategists and is only growing in importance. Meanwhile, using analytics ethically has come to the fore globally, with the May 25 go-live date for the General Data Protection Regulation by the European Union. The GDPR might not directly impact credit unions that don’t
Analytical Minds, Financial Independence, And Ghosting
Five can’t-miss data points this week on CreditUnions.com.
Ask Tough Questions Before Investing In New Capabilities
To meet consumer expectations in the digital space, credit unions must think differently about their entire operation, not just technology platforms.
The Thread That Binds
Jeanne D’Arc, one of the country’s oldest credit unions, taps into its mill-town past to demonstrate its commitment to its hometown’s future.
Is Financial Health ‘A’ Thing Or ‘THE’ Thing?
Two conferences this spring bring to light five ideas that credit unions can use.
The Member Experience Runs Deep In Credit Union Land
Five can’t-miss data points this week on CreditUnions.com.
Shared Purpose, Powerful Motivation
Defining what makes the credit union different can be the key to ensuring employees articulate that difference in word and deed.
Pop-Up Branch, Bank Acquisition, Trigger Words, And More
Five can’t-miss data points this week on CreditUnions.com.
4 Ways To Turn Data Analytics Into A Credit Union Differentiator
Analytics has been a major topic for some time among credit union strategists and is only growing in importance. Meanwhile, using analytics ethically has come ...
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.
Happy Inter-Dependence Day: How Credit Unions Make Us More Free