JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Is Financial Health ‘A’ Thing Or ‘THE’ Thing?
June 27, 2018
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Two conferences this spring bring to light five ideas that credit unions can use.
The Member Experience Runs Deep In Credit Union Land
June 25, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Shared Purpose, Powerful Motivation
June 25, 2018
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Defining what makes the credit union different can be the key to ensuring employees articulate that difference in word and deed.
Speak For Yourself
June 18, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Pop-Up Branch, Bank Acquisition, Trigger Words, And More
June 11, 2018
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Five can’t-miss data points this week on CreditUnions.com.
4 Ways To Turn Data Analytics Into A Credit Union Differentiator
June 11, 2018
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Analytics has been a major topic for some time among credit union strategists and is only growing in importance. Meanwhile, using analytics ethically has come to the fore globally, with the May 25 go-live date for the General Data Protection Regulation by the European Union. The GDPR might not directly impact credit unions that don’t
2018 Tough Questions Series: A Planning Primer To Leverage Positive Momentum
June 8, 2018
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Jay Johnson, partner at Callahan & Associates and sought-after industry strategist, explores how credit unions can leverage positive momentum and ask tough questions as they go into planning season this fall.
Best Of May 2018
June 4, 2018
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Based on May traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
The Final Warning From Iowa
May 29, 2018
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Credit unions narrowly escaped taxation in the Hawkeye State, but other battles are underway, and the war is far from won.
CUbroadcast Highlights Standing Up For Financial Equality
May 21, 2018
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In episode No. 939, Callahan’s SVP Katy Slater discusses how credit unions can benefit by standing up for financial access and equality.
The Member Experience Runs Deep In Credit Union Land
Five can’t-miss data points this week on CreditUnions.com.
Shared Purpose, Powerful Motivation
Defining what makes the credit union different can be the key to ensuring employees articulate that difference in word and deed.
Pop-Up Branch, Bank Acquisition, Trigger Words, And More
Five can’t-miss data points this week on CreditUnions.com.
4 Ways To Turn Data Analytics Into A Credit Union Differentiator
Analytics has been a major topic for some time among credit union strategists and is only growing in importance. Meanwhile, using analytics ethically has come ...
2018 Tough Questions Series: A Planning Primer To Leverage Positive Momentum
Jay Johnson, partner at Callahan & Associates and sought-after industry strategist, explores how credit unions can leverage positive momentum and ask tough questions as they ...
Best Of May 2018
Based on May traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
The Final Warning From Iowa
Credit unions narrowly escaped taxation in the Hawkeye State, but other battles are underway, and the war is far from won.
CUbroadcast Highlights Standing Up For Financial Equality
In episode No. 939, Callahan's SVP Katy Slater discusses how credit unions can benefit by standing up for financial access and equality.
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
Is Financial Health ‘A’ Thing Or ‘THE’ Thing?