Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Jeff Disterhoft On Leadership

The CEO for University of Iowa Community Credit Union shares how developing relationships, solving problems, and uncovering opportunities have helped the cooperative thrive.

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Erin Mendez On Leadership

Erin Mendez, CEO at Patelco Credit Union, describes how changing a culture requires tough decisions, collaborative work, and faith in those around you.

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Features

Jeff Disterhoft On Leadership

The CEO for University of Iowa Community Credit Union shares how developing relationships, solving problems, and uncovering opportunities have helped the cooperative thrive.
Industry Insights

CUbroadcast Highlights Need For Credit Union Collaboration

Callahan's Managing Partner Jon Jeffreys shares why credit unions need to collaborate to compete in today's disruptive marketplace.
Callahan Collections

Mission Marketing For The Most Wonderful Time Of The Year

Credit unions offer holiday-based financial tips that focus on year-round financial wellness.
Industry Insights

CUbroadcast Highlights Callahan’s Third Quarter Trendwatch

In episode No. 859, Mike Lawson brings on Callahan's Sam Taft to talk credit union financial performance in the third quarter.
Features

Digital Relationship Building Key To Forming Customer Loyalty

Put into action what you already know about your members, and do it in ways that build value one small step at a time.
Credit Union Industry Commentary

A Look Ahead To 2017

With a more favorable environment, credit unions are poised to make an even greater impact in the coming year.
Credit Union Industry Commentary

Asking ‘Why’ Is The Beginning Of Sustainable Growth

Perception is a powerful reality in a world of commoditized financial service offerings.
Credit Union Industry Commentary

It’s Time For Credit Unions To Challenge Themselves

What solutions could the future hold if the movement's institutions leveraged their community connections to further the well-being of all involved?
Industry Insights

Participations Grow While Secondary Sales Slow

Secondary market sales of burgeoning credit union mortgage share remains dominant, but credit unions are selling more loans to each other, too.
Features

Erin Mendez On Leadership

Erin Mendez, CEO at Patelco Credit Union, describes how changing a culture requires tough decisions, collaborative work, and faith in those around you.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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