JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
4 Ways To Turn Data Analytics Into A Credit Union Differentiator
June 11, 2018
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Analytics has been a major topic for some time among credit union strategists and is only growing in importance. Meanwhile, using analytics ethically has come to the fore globally, with the May 25 go-live date for the General Data Protection Regulation by the European Union. The GDPR might not directly impact credit unions that don’t
2018 Tough Questions Series: A Planning Primer To Leverage Positive Momentum
June 8, 2018
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Jay Johnson, partner at Callahan & Associates and sought-after industry strategist, explores how credit unions can leverage positive momentum and ask tough questions as they go into planning season this fall.
Best Of May 2018
June 4, 2018
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Based on May traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
The Final Warning From Iowa
May 29, 2018
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Credit unions narrowly escaped taxation in the Hawkeye State, but other battles are underway, and the war is far from won.
CUbroadcast Highlights Standing Up For Financial Equality
May 21, 2018
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In episode No. 939, Callahan’s SVP Katy Slater discusses how credit unions can benefit by standing up for financial access and equality.
Secondary Capital At U.S. Credit Unions
May 21, 2018
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Secondary capital supports lending and financial services as well as buffers against the impact of potential losses. But how much do credit unions use it?
North Dakota Credit Unions Stand Out In The Field Of Ag Lending
May 21, 2018
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Roughrider cooperatives build on a tradition of personal service and expert knowledge to sow the seeds of lending success.
New Job Titles Reflect Important Aspirations
May 21, 2018
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Credit union title changes demonstrate the movement’s stance on member service.
How To Speak Credit Union
May 14, 2018
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The credit union industry is full of acronyms. Use this guide to learn the lingo.
The 3 Teams Of Credit Union Land
May 7, 2018
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A book about culture prompts deeper thinking about the importance of multiple teams in support of the movement.
2018 Tough Questions Series: A Planning Primer To Leverage Positive Momentum
Jay Johnson, partner at Callahan & Associates and sought-after industry strategist, explores how credit unions can leverage positive momentum and ask tough questions as they ...
Best Of May 2018
Based on May traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
The Final Warning From Iowa
Credit unions narrowly escaped taxation in the Hawkeye State, but other battles are underway, and the war is far from won.
CUbroadcast Highlights Standing Up For Financial Equality
In episode No. 939, Callahan's SVP Katy Slater discusses how credit unions can benefit by standing up for financial access and equality.
Secondary Capital At U.S. Credit Unions
Secondary capital supports lending and financial services as well as buffers against the impact of potential losses. But how much do credit unions use it? ...
North Dakota Credit Unions Stand Out In The Field Of Ag Lending
Roughrider cooperatives build on a tradition of personal service and expert knowledge to sow the seeds of lending success.
New Job Titles Reflect Important Aspirations
Credit union title changes demonstrate the movement's stance on member service.
How To Speak Credit Union
The credit union industry is full of acronyms. Use this guide to learn the lingo.
The 3 Teams Of Credit Union Land
A book about culture prompts deeper thinking about the importance of multiple teams in support of the movement.
Browse Topics
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
4 Ways To Turn Data Analytics Into A Credit Union Differentiator