JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Don’t Be Complacent With Pricing In 2018
January 17, 2018
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Refocus and avoid the trap of price creep.
How To Get Busy Living And A Credit Union Revision
January 15, 2018
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Four can’t-miss data points this week on CreditUnions.com.
A Big Idea For 2018: Asking Tough Questions
January 9, 2018
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How can credit unions push the movement forward? By tackling tough questions and discovering the right, not easy, answers.
2017 Writer’s Choice Awards
December 25, 2017
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Credit unions share their best practices with CreditUnions.com all year. Here, Callahan’s staff writers share their selections for a handful of lesser-known pieces that are worth revisiting.
Ahead In 2018: Interest Rates And Tech Tools Both On the Rise
December 20, 2017
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It may or may not be a bubble, but consumer debt might roil the waters for credit unions and their members. Can machines learn to help with that?
Jeff Disterhoft On Leadership
December 18, 2017
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The CEO for University of Iowa Community Credit Union shares how developing relationships, solving problems, and uncovering opportunities have helped the cooperative thrive.
CUbroadcast Highlights Need For Credit Union Collaboration
December 18, 2017
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Callahan’s Managing Partner Jon Jeffreys shares why credit unions need to collaborate to compete in today’s disruptive marketplace.
Mission Marketing For The Most Wonderful Time Of The Year
December 18, 2017
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Credit unions offer holiday-based financial tips that focus on year-round financial wellness.
CUbroadcast Highlights Callahan’s Third Quarter Trendwatch
December 7, 2017
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In episode No. 859, Mike Lawson brings on Callahan’s Sam Taft to talk credit union financial performance in the third quarter.
Digital Relationship Building Key To Forming Customer Loyalty
December 4, 2017
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Put into action what you already know about your members, and do it in ways that build value one small step at a time.
How To Get Busy Living And A Credit Union Revision
Four can’t-miss data points this week on CreditUnions.com.
A Big Idea For 2018: Asking Tough Questions
How can credit unions push the movement forward? By tackling tough questions and discovering the right, not easy, answers.
2017 Writer’s Choice Awards
Credit unions share their best practices with CreditUnions.com all year. Here, Callahan’s staff writers share their selections for a handful of lesser-known pieces that are ...
Ahead In 2018: Interest Rates And Tech Tools Both On the Rise
It may or may not be a bubble, but consumer debt might roil the waters for credit unions and their members. Can machines learn to ...
Jeff Disterhoft On Leadership
The CEO for University of Iowa Community Credit Union shares how developing relationships, solving problems, and uncovering opportunities have helped the cooperative thrive.
CUbroadcast Highlights Need For Credit Union Collaboration
Callahan's Managing Partner Jon Jeffreys shares why credit unions need to collaborate to compete in today's disruptive marketplace.
Mission Marketing For The Most Wonderful Time Of The Year
Credit unions offer holiday-based financial tips that focus on year-round financial wellness.
CUbroadcast Highlights Callahan’s Third Quarter Trendwatch
In episode No. 859, Mike Lawson brings on Callahan's Sam Taft to talk credit union financial performance in the third quarter.
Digital Relationship Building Key To Forming Customer Loyalty
Put into action what you already know about your members, and do it in ways that build value one small step at a time.
Browse Topics
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Don’t Be Complacent With Pricing In 2018