JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
5 Ways To Fund A Foundation
September 17, 2018
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There are hundreds of state and credit union league foundations across the United States that accept and disperse charitable donations with the goal of leaving a lasting legacy on their communities. Here, three credit unions and two leagues discuss start-up capital for their foundations, ongoing financial stability, and more. For credit unions thinking about standing
What’s In A Name: Culture And Values Officer
September 17, 2018
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Travis Flora is in charge of ensuring silo-free communication and individual empowerment across Commonwealth Credit Union.
Restoring Cooperative Principles At NCUA
September 14, 2018
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At the heart of credit unions is a new organizational model based in cooperative design. It should also be at the core of the regulatory system. A radical overhaul is called for.
Caroline Willard On Leadership
September 3, 2018
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The president and CEO of Cornerstone Credit Union League shares her thoughts on the importance of focus, finding inspiration, and what she’d like to see more of within the credit union industry.
A Labor Day Lesson From Burning Man
September 3, 2018
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The weeklong desert festival offers deep insights on sustaining a cooperative movement.
The Credit Union Guide To The Generation Gap
September 3, 2018
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Better understand how to serve different generations with this guide from Callahan & Associates.
Market Share, Burning Man, Caroline Willard
September 3, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Best Of August 2018
September 3, 2018
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Based on August traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
The Credit Union Guide To Baby Boomers
August 27, 2018
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Different generations require different conversations. This interactive series shows how credit unions can serve all ages.
Strategic Thinking And The Road Ahead
August 27, 2018
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Credit unions can’t predict the future, but they can prepare for it by thinking about how to respond to change.
5 Ways To Fund A Foundation
There are hundreds of state and credit union league foundations across the United States that accept and disperse charitable donations with the goal of leaving ...
What’s In A Name: Culture And Values Officer
Travis Flora is in charge of ensuring silo-free communication and individual empowerment across Commonwealth Credit Union.
Restoring Cooperative Principles At NCUA
At the heart of credit unions is a new organizational model based in cooperative design. It should also be at the core of the regulatory ...
Caroline Willard On Leadership
The president and CEO of Cornerstone Credit Union League shares her thoughts on the importance of focus, finding inspiration, and what she’d like to see ...
The Credit Union Guide To The Generation Gap
Better understand how to serve different generations with this guide from Callahan & Associates.
Market Share, Burning Man, Caroline Willard
Five can’t-miss data points this week on CreditUnions.com.
Best Of August 2018
Based on August traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
The Credit Union Guide To Baby Boomers
Different generations require different conversations. This interactive series shows how credit unions can serve all ages.
Strategic Thinking And The Road Ahead
Credit unions can’t predict the future, but they can prepare for it by thinking about how to respond to change.
Browse Topics
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.
A Labor Day Lesson From Burning Man