JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
The Risk In Thinking That Safe Equals Sound
July 3, 2017
No Comments
While the NCUA and the industry examines the merger process, maybe it’s time to consider providing a way for credit unions considering going away to save their value and re-deploy it for the common good.
Get The Job Done For Members
July 3, 2017
No Comments
The success of both the credit union and the member should increase as their relationship deepens over time.
Credit Unions As A “Cornerstone” Of Freedom
July 3, 2017
No Comments
A Keystone State credit union vanishes to merger but not without a fight.
19 Credit Union Leaders. 1 Vision For Member Service.
July 3, 2017
No Comments
Jeanne D’Arc Credit Union regularly hits pause on the daily grind to talk big-picture strategy. Learn how those efforts are paying off.
How To Think Like A Strategist? Be Like Ike.
July 1, 2017
No Comments
Ongoing planning beats static plans every time. Now’s the time to learn the practice of real strategic thinking.
Why A New Merger Rule Is Vital
June 30, 2017
No Comments
A look at one recent merger shows how information shared and withheld can influence the outcome: the disappearance of yet another credit union with a proud, long history.
What Have We Enabled Our Members To Achieve?
June 29, 2017
No Comments
Answering that question and focusing on jobs to be done can create a more fruitful credit union-member relationship.
Credit Unions, Resilience, And The American Dream
June 27, 2017
No Comments
On display at ACUC: Resilience in the credit union movement, among members, and at the institutions themselves.
Some “Enchanted” Morning At The ACUC
June 26, 2017
No Comments
CUNA’s CEO issues a call for relevance while marketing guru Guy Kawasaki extols the “Art of Enchantment.”
Why A Stronger Voluntary Merger Rule Is Necessary
June 26, 2017
No Comments
The proposed NCUA rule would require payoffs to take place in the open, exposing merger deals to transparency before members give away millions in equity and member value.
Get The Job Done For Members
The success of both the credit union and the member should increase as their relationship deepens over time.
Credit Unions As A “Cornerstone” Of Freedom
A Keystone State credit union vanishes to merger but not without a fight.
19 Credit Union Leaders. 1 Vision For Member Service.
Jeanne D'Arc Credit Union regularly hits pause on the daily grind to talk big-picture strategy. Learn how those efforts are paying off.
How To Think Like A Strategist? Be Like Ike.
Ongoing planning beats static plans every time. Now’s the time to learn the practice of real strategic thinking.
Why A New Merger Rule Is Vital
A look at one recent merger shows how information shared and withheld can influence the outcome: the disappearance of yet another credit union with a ...
What Have We Enabled Our Members To Achieve?
Answering that question and focusing on jobs to be done can create a more fruitful credit union-member relationship.
Credit Unions, Resilience, And The American Dream
On display at ACUC: Resilience in the credit union movement, among members, and at the institutions themselves.
Some “Enchanted” Morning At The ACUC
CUNA's CEO issues a call for relevance while marketing guru Guy Kawasaki extols the “Art of Enchantment.”
Why A Stronger Voluntary Merger Rule Is Necessary
The proposed NCUA rule would require payoffs to take place in the open, exposing merger deals to transparency before members give away millions in equity ...
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.
The Risk In Thinking That Safe Equals Sound